Subscribing to travel public and tourist photos can now help get a loan, a photo from a "drunken party" - entail a refusal of the bank in lending
Photo: "Izvestia" / Vladimir Suvorov
To get a loan in many cases is not so easy - the bank assesses the reliability of the borrower in many ways, including place of work, income, the presence of movable and immovable property. Now another factor will also be used - the behavior of the borrower on social networks,
writes Izvestia. The National Bureau of Credit Histories (NBCHI) together with the IT company Double Data launched a special service Social Attributes for this purpose. The new system has already managed to establish itself: for example, subscribing a borrower to groups on network marketing or anti-collectors increases the risk of non-payment of credit by 2-4 times. But a subscription to the public about travel increases the likelihood of payment by the borrower of the loan.
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The average probability of non-repayment of the loan and interest on it for users in social networks is 7.4%. If there is a subscription to a “negative” (from the point of view of a financial organization) group, this probability almost doubles - to 14.2%. Subscribing to several “negative” groups increases the likelihood of non-payment of a loan up to 19.9%. The same indicator for the active traveler - only 3.55%. About 60% of borrowers in Russia use social networks.
“In my opinion, the future is in risk management in retail lending with the introduction of innovative solutions aimed at reducing risks in lending to individuals. In modern conditions, the competitive advantages of the lender are the obligatory presence of a high level of technological effectiveness of all credit processes and the ability to process huge amounts of information, ”notes NBCHI Director General Alexander Vikulin.
The new system has already begun to use banks and MFIs in their valuation models. “We conducted tests, with the help of which we managed to get a positive economic effect from the use of this system. We are already using this technology, it increases the efficiency of the credit decision-making process and provides additional leverage for managing credit risks, ”says Ekaterina Kazak, director of risk management for the online microlending service MoneyMan.
Soon, information from social networks can be crucial for assessing the reliability of the borrower, experts say. “Indeed, social networks can be a source of useful information about a borrower. For example, you can determine the presence of various deviations in the behavior of the borrower, to assess the degree of his responsibility. Negative information from social networks when making decisions by the bank can "outweigh" the positive characteristics of the borrower, obtained on the basis of other sources, "- said the head of the analytical department of the bank BKF Maxim Osadchy.
For example, if a user’s account of a social network has a lot of photos of drinking bouts with him, then a loan to such a borrower may be denied even though all documents are in order. But photos from foreign trips in large quantities - this is a plus for a potential borrower.