Google will be part of the new holding Alphabet

Google suddenly had a parent company, Alphabet, Inc. According to the founder of the American multimedia giant Larry Page, the new structure of the corporation will simplify the existing brand management scheme.

Alphabet became CEO of Google co-founder Larry Page. His long-term partner and associate Sergey Brin was appointed president of the new company.

The largest company in Alphabet will be Google. At the same time, it will undergo an organizational reduction - from there it will be allocated units that are engaged in developments far from the Internet business. These new companies will also become part of the Alphabet.
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Google will manage such well-known brands as YouTube and Android, as well as Internet search and applications.

As an example, Paige named Life Sciences, a biomedical contact lens company, as well as Calico, which conducts research in the field of longevity.

The holding will also include X lab, which develops means of unmanned transportation.

Shares of Google listed on exchanges will be replaced with similar securities Alphabet. Old shares will be automatically converted into the same number of new ones, while retaining all previous rights.

Alphabet abc.xyz official website
The news in the official blog of Google here

UPD: Microsoft has registered the domain abc.wtf , which leads to the Bing main page