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Breaking the stereotypes: girls from the IT industry started a campaign on Twitter


Twitter has a new hashtag #ILookLikeAnEngineer (I look like an engineer) in the microblogging service. It is distributed by girls and women working in the IT industry in order to show that programming, even in very serious areas, may well be a female occupation. In this case, it is possible to remain attractive, play sports, use cosmetics, look fashionable and even extravagant.

The story began with an advertising poster by OneLogin, a computer security company in San Francisco. Among other things, the advertisement depicted not a professional model, as is often the case, but an employee of the company Isis Wenger, occupying the position of Ruby on Rails- and JavaScript-programmer.

The ad was as follows:

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The appearance of an attractive girl in an advertising company engaged in the IT industry was perceived ambiguously by many and caused quite a heated discussion in social networks. For some reason, many have decided that the image of Isis is too sexy. “If they decided to recruit more women to the company, then it would be better to choose a photo with a sweet and friendly smile instead of a sexy smirk,” one of her Instagram subscribers said. In addition, the opinion was repeatedly expressed that Ishida was not associated with the “typical” representatives of her profession and the advertising campaign to attract new employees would work in the wrong direction.

After the wave of negativity that hit the girl, she wrote her opinion about what is happening around her in her blog . Isis was very surprised by the reaction of people: she is an absolutely ordinary girl who just does her job, who loves anime and hip-hop, and suddenly doesn’t fit the typical stereotype of a programmer. Probably, the photos of men on advertising posters next to her are more “realistic”:

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In addition, many companies in the field of IT allow themselves to much more outspoken advertising, which does not cause such a surge of emotions:

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All this pushed Isis to the decision to start distributing on Twitter a new hashtag #ILookLikeAnEngineer, so that girls from the world of computer technology could declare themselves as full-fledged colleagues with men. The Isis initiative gained some level of popularity and many girls began to post their photos with the appropriate hashtag. In the context of the company, they did not forget to mention the famous Grace Hopper, the woman-mathematician and the author of the first compiler:



After examining the Twitter search by the hashtag #ILookLikeAnEngineer, you can find a large number of attractive and feminine female programmers:





Source: https://habr.com/ru/post/367863/

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