Financial startup Zenmoney announced that the money for the maintenance of the project remained for 2 months

On the service of personal finance Zen-mani on Habré and Giktayms wrote several times (for example, here and here , and even on a toaster ). Moreover, for me personally, this service became the very silver bullet that taught me to record spending. More precisely, as accustomed - this is the only service I know that automatically parses SMS messages from the bank and enters expenses into the necessary categories of expenses. Ie all that usually do laziness.

A quote from my beloved Max Krainov: “on average, 10 days are required for an ordinary person who does not experience a financial nightmare to start and stop keeping records of expenses”

Interestingly, most news and publications about the service refer to 2011. Then Zenmoney received a grant from Yandex and began to actively develop and publish. Then the development somehow slowed down, but all this time the service remained free.
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And so, literally a couple of months ago, the service first announced the introduction of partial paid functionality, then significantly accelerated the rolling out of new features, but a few weeks ago admitted to a profound loss of its own:

Let's start with the financial indicators of Zen-mani for February:
Income: 46 500 rubles.
Consumption: 190,000 rubles. (includes: taxes, salaries, accounting, office, hosting, technical services (HelpShift, Amazon SES, ..).
Net loss: 143,500 rubles.
WTF? Service 5 years, and you are still in the red? - Yes, we ourselves are in shock.
4 years the service worked absolutely free. This is probably our biggest mistake. Once we received a grant, we did custom development several times. It supported the project afloat. But it either distracted us from Zen-mani, or we lost focus. Were engaged in n. Instead of important things. "
The moment has come when it is necessary to change. We started this process three months ago with the introduction of a subscription in the iOS application. Last week a subscription appeared in the Android app. Today we translate into a subscription and a web version.
We have resources for another two months (March, April). For these two months, we have to increase our revenue, which means that the number of customers who are ready to pay for the service is 4 (!) Times. ”

Why am I writing this in Hiktimes? First of all, it is interesting to observe the fate of a startup that started well, had every chance of success, but stalled somewhere along the way. Now trying to start with a pusher.

Secondly, I have a personal interest - I like this service and I think it will be useful for many. Seriously, I have been looking for a personal finance accounting site that suits me for a long time, but only Zen-mani approached. Although he has a lot of jambs (for example, he still doesn’t know how to recalculate the interest on deposits, if I make credits / expenditures) and in general he is still far from ideal. But, from domestic projects known to me, he, I repeat, is the most satisfactory. Accordingly, if it bends, it will be unpleasant. Approximately the same as it used to be with Google Reader.

Ps at the end of the week Zen-mani should publish a new post about financial performance. Let's see if he gets out of the minus.

PPS I have no relation to the project except for the fact that I keep records of finance there