The New York Times Co. and Monster become partners
Monster Worldwide, the largest US online recruitment company and 19 newspapers by The New York Times Co. more recently - partners. Their alliance will develop joint projects for the sale and search for job advertisements.
According to Kommersant , the job-service Monster.com is approached monthly by about 25 million people. According to analysts, it implements the most advanced in the American Internet recruitment technologies. And for the publisher Times Co., with its intention to help the audience in finding and hiring, having Monster as a partner is good luck. For the benefit of Monster, in turn, will go an extensive database of advertisers, accumulated editions of Times Co.
The result of cooperation will be a group of united single brand job-sites, which can be accessed through the online resources of the publishing house, including The New York Times and The Boston Globe . The first of these sites promise to appear next month. They will contain lists of vacancies, resumes of applicants, thematic content from the Times Co., and, of course, advertising. Print applications - for example, BostonWorks - will also be released under the co-brand of Times Co. and monster.
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The partners' advertising departments will work independently, but they will sell the space both in the Times Co. newspapers and on the Monster.com website.
According to Kommersant , the job-service Monster.com is approached monthly by about 25 million people. According to analysts, it implements the most advanced in the American Internet recruitment technologies. And for the publisher Times Co., with its intention to help the audience in finding and hiring, having Monster as a partner is good luck. For the benefit of Monster, in turn, will go an extensive database of advertisers, accumulated editions of Times Co.
The result of cooperation will be a group of united single brand job-sites, which can be accessed through the online resources of the publishing house, including The New York Times and The Boston Globe . The first of these sites promise to appear next month. They will contain lists of vacancies, resumes of applicants, thematic content from the Times Co., and, of course, advertising. Print applications - for example, BostonWorks - will also be released under the co-brand of Times Co. and monster.
')
The partners' advertising departments will work independently, but they will sell the space both in the Times Co. newspapers and on the Monster.com website.
Source: https://habr.com/ru/post/3667/
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