Little watch laughs in tick: the market of wearable gadgets, including smart watches, is already quite large in itself, stopped waiting for "what changes everything" - Apple Watch smart watches. And the wait is long: deliveries will begin in April.

The news of the start of sales of Apple Watch appeared on the day the
company announced the record results of the fourth quarter of 2014, during which it earned $ 18 billion of net profit, with a total sales of $ 74.6 billion dollars. The main driver of sales was the new iPhone 6.
Therefore, Tim Cook shines with optimism: “My expectations are very high. I use [Apple Watch] every day, I love them and I can't live without them. ”
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The announcement of the raw product Apple has violated its own tradition of presenting new gadgets, but it was a necessary condition for entering a new segment, where the quantity and quality of applications plays no less a role than the characteristics of the product itself. Applications for the Apple Watch are already being created by many companies, including BMW, American Airlines and the Starwood hotel chain (the list of companies is, of course, relevant primarily for the American market).
At the same time, detailed characteristics and capabilities of the device remain a secret. Cook teases the public with promises that users will see "incredible innovation."
So far, the following is known about the clock: two display options - one and a half or 1.7 "(38 or 42 mm) with a resolution of 272x340 and 312x390, respectively.

And also: NFC-chip to support the Apple Pay payment system and the new S1 processor. The average operating time from one battery charge is 19 hours.
Design
Apple draws attention to the fact that its watch will be the most customizable device in the company's history: the options of materials and colors of the case and bracelets promise a huge variety:


The Apple Watch price starts at $ 349.
According to the materials of
Variety and
MacRumors .
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