Twitter wants to add ads to third-party applications

The company can share part of the revenue with partner applications.

Many active Twitter users almost never enter the site or use official applications. They get access to the service through third-party programs, which are possible thanks to the open API. And, according to the Wall Street Journal , some of them may appear advertising.

The company's management wants to insert ad units into the message tapes of third-party applications whose owners enter into a partnership agreement. It is unclear how it will ultimately look, and there is no confirmation from Twitter.

Twitter talked about new plans in early January at the International Consumer Electronics Show in Las Vegas. Cooperation with the ESPN television channel's SportsCenter or Flipboard was discussed. These are aggregators that allow reading news based on social media.
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Twitter offered to share part of the revenue with application owners. But an agreement has not been reached, according to a WSJ source.

At CES 2015, plans were also voiced for the introduction of autoplay of 6-second previews of videos right in the user feed. After that, the ad can be watched if it turned out to be interesting. Twitter is considering charging only for full views.

Autoplay appeared in Facebook's mobile application, and this caused anger from users. With regular video from advertisers without autoplay in the tape, Twitter started experimenting back in August last year.

During the presentations, they talked, among other things, about the huge number of microblogging service users who do not have an account. This problem has already been discussed with investors in November last year.

Every month, half a billion people visit the site, and they quickly leave the pages they are viewing without registering. Over the quarter, hundreds of billions of views of tweet frames on other sites accumulate, and Twitter also gets nothing.

Twitter seeks to state that it has the largest daily audience in the world. But the growth of the user base is gradually slowing down . Recently, even Instagram has bypassed Twitter by the number of users. Therefore, it is not surprising how aggressively the service begins to experiment with monetization.
_{Photo of Twitter's first public offering on the New York Stock Exchange , Anthony Quintano, CC-BY 2.0}