How to win the “Startup of the Year” if you are penniless
How to claim victory in the competition, if you are far behind a competitor, and you do not have the budget? The “Track-Parcel.rf” service team told how they managed to get around a stronger competitor and win the “Startup of the Year” award, having spent nothing at all.
The Startup of the Year Award is organized annually by the Higher School of Economics. Selection of nominees takes place in two stages: a questionnaire contest and an exhibition, during which teams show their project to guests and jury members.
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The first stage of the start-up competition “Track-Parcel. RF” was carried out with ease, thanks to high growth rates - over 6 months of work more than 150 online stores connected to the service. But in the final, the team was opposed by the API Shops project, which, according to the guys, surpassed them in all respects. The chances of winning were negligible, and the project needed something to truly surprise the jury in order to snatch the victory.
If the “Track-Parcel.rf” were not a service optimizing the interaction of online stores with Russian Post, the idea could not have been born. The team decided to deliver to each visitor of the exhibition, personally in hand, a real letter. In the envelope, the guests of the business exhibition were not waiting for an advertising brochure or business proposal, but a handwritten letter with unexpected content.
The phrase "you a letter! Sign here, please! ”, From which the letters were handed, most of the guests of the exhibition perceived with a sincere smile. In an hour, everywhere in the hall one could see people reading the letter “Track-Parcel. RF.” The task was completed: the jury noticed the project, and the team not only won the competition, but also received a reply message from the judges who respect the epistolary genre. During the announcement of the results, the jury member opened the envelope and pulled out a paper with the name of the winner. She is in front of you:
About 5000 rubles were spent on the whole preparation of the action. The result is a victory in the competition, media attention, almost 2,000 transitions to “Track-Parcel.RF” from the award website and moral satisfaction of the team members from the work done.
PS The guys from the “Track-package” give everyone a promotional code - Geektimes - which gives a month of free testing service.
The Startup of the Year Award is organized annually by the Higher School of Economics. Selection of nominees takes place in two stages: a questionnaire contest and an exhibition, during which teams show their project to guests and jury members.
')
The first stage of the start-up competition “Track-Parcel. RF” was carried out with ease, thanks to high growth rates - over 6 months of work more than 150 online stores connected to the service. But in the final, the team was opposed by the API Shops project, which, according to the guys, surpassed them in all respects. The chances of winning were negligible, and the project needed something to truly surprise the jury in order to snatch the victory.
If the “Track-Parcel.rf” were not a service optimizing the interaction of online stores with Russian Post, the idea could not have been born. The team decided to deliver to each visitor of the exhibition, personally in hand, a real letter. In the envelope, the guests of the business exhibition were not waiting for an advertising brochure or business proposal, but a handwritten letter with unexpected content.
The phrase "you a letter! Sign here, please! ”, From which the letters were handed, most of the guests of the exhibition perceived with a sincere smile. In an hour, everywhere in the hall one could see people reading the letter “Track-Parcel. RF.” The task was completed: the jury noticed the project, and the team not only won the competition, but also received a reply message from the judges who respect the epistolary genre. During the announcement of the results, the jury member opened the envelope and pulled out a paper with the name of the winner. She is in front of you:
About 5000 rubles were spent on the whole preparation of the action. The result is a victory in the competition, media attention, almost 2,000 transitions to “Track-Parcel.RF” from the award website and moral satisfaction of the team members from the work done.
PS The guys from the “Track-package” give everyone a promotional code - Geektimes - which gives a month of free testing service.
Source: https://habr.com/ru/post/364879/
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