Instagram costs 49 times more than Facebook paid for.

Photosharing costs $ 35 billion

Citigroup raised the price of Facebook shares from $ 86 to $ 91, pointing to the new value of one of the long-standing acquisition of a blue social network - sharing app Instagram photos.

The new cost of Instagram is $ 35 billion. Citigroup's previous estimate was significantly lower — 19 billion. The reasons for this increase are called: this is a higher growth rate of the audience and an improvement in the monetization of the service. Citigroup believes that Instagram can earn 2 billion a year.

Both the old and the new estimates significantly exceed what in 2012 for the company of 13 people gave Facebook: these were 715 million dollars, of which a part was paid in the form of shares. Initially, it was about a billion. Then the lazy one didn’t speak about the growing bubble.

It really was a very risky move. The service did not have a monetization scheme for its 30 million users, each of which cost Facebook $ 33. The acquisition cost a quarter of all the cash that Mark Zuckerberg’s company had at the time.
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Today, Instagram has more than 300 million users — more than Twitter. Since March of this year, the number of active users has grown one and a half times. Photo sharing app exceeds LinkedIn and Twitter capitalization.

Instagram user is expensive - each costs more than $ 80, so do not expect aggressive monetization too annoying ads. Citigroup estimates that by the end of next year, Instagram will receive $ 1.48 from 1,000 ad banners. Even if it is smaller than Twitter, the photosharing user base is larger and grows faster.

Earlier this month, the number of active Instagram users exceeded 300 million . There are really a lot of users, so the administration promised to add the ability for celebrities to receive the status of a confirmed account, as well as to begin deleting spammers accounts.

In particular, it was said that spam accounts will rub, and not just be blocked, as it happened before. The other day, we spent the first purging of inactive and violating the rules of service accounts, and it caused a number of complaints from users - not everyone likes it when the number of subscribers suddenly decreases sharply.

According to a specially compiled list , celebrities have lost a lot in weight - from a few to 10-15 percent. The official instagram account has lost 30% of its subscribers.

The self-esteem of a certain chiragchirag78 suffered most of all - it turned out that out of almost four million subscribers, only eight were real. What was this account, now it is unlikely to find out - it has already been deleted.

Common people were also affected. Some responded positively to anti-spam measures, others reacted with curses to the administration of the resource. It should be remembered that the disappeared accounts have long been deactivated , and they just deleted.