After closing Google News, traffic to Spanish media sites has fallen
As promised , from December 15, 2014, Google removed all Spanish media from the Google News news aggregator. The company took this step after Spain adopted a law, according to which, from January 1, 2015, search engines will be charged for display in the search results of the text of publications from the media.
The new law was lobbied by the publishers themselves. They considered that they could attract up to € 80 million of additional income from an American company. In reality, everything turned out differently.
The site http://news.google.es/ stopped working on December 15 at 20:30 ET. When entering the previous address, a message is displayed from Google in Spanish explaining that companies are “extremely sad to report" about the exclusion of publishers and the closure of the site, but there is no possibility to pay news sites for content snippets, because Google News itself does not earn any money.
According to statistics from the Chartbeat web analytics service, traffic to Spanish media sites decreased by 10-15% within hours after Google News was closed ...
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At the same time, the number of clicks on “internal” links between different media sites increased.
The graph shows external referrals to links to Spanish sites, with the exception of transitions from search results and social networks 15 hours after Google News closed yesterday (blue) and for the same period last week (green)
The Chartbeat service collects statistics from about 50 sites, from small media to large newspapers. Chartbeat specialists say that the difference in site traffic is very significant.
It should be noted that a similar situation was observed in Germany after the adoption of a similar law on the “tax on Google”. Then the Google News aggregator also excluded German publishers from the index, demanding payment of contributions, but after a sharp drop in attendance, they backed down and entered into a separate agreement with Google, abandoning claims.
However, in Germany, the drop in attendance was more significant than 10-15%.
The new law was lobbied by the publishers themselves. They considered that they could attract up to € 80 million of additional income from an American company. In reality, everything turned out differently.
The site http://news.google.es/ stopped working on December 15 at 20:30 ET. When entering the previous address, a message is displayed from Google in Spanish explaining that companies are “extremely sad to report" about the exclusion of publishers and the closure of the site, but there is no possibility to pay news sites for content snippets, because Google News itself does not earn any money.
According to statistics from the Chartbeat web analytics service, traffic to Spanish media sites decreased by 10-15% within hours after Google News was closed ...
')
At the same time, the number of clicks on “internal” links between different media sites increased.
The graph shows external referrals to links to Spanish sites, with the exception of transitions from search results and social networks 15 hours after Google News closed yesterday (blue) and for the same period last week (green)
The Chartbeat service collects statistics from about 50 sites, from small media to large newspapers. Chartbeat specialists say that the difference in site traffic is very significant.
It should be noted that a similar situation was observed in Germany after the adoption of a similar law on the “tax on Google”. Then the Google News aggregator also excluded German publishers from the index, demanding payment of contributions, but after a sharp drop in attendance, they backed down and entered into a separate agreement with Google, abandoning claims.
However, in Germany, the drop in attendance was more significant than 10-15%.
Source: https://habr.com/ru/post/364521/
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