Russian Apple Store closed again for revaluation

On the evening of “Black Tuesday,” the Russian Apple Store closed for an unscheduled revaluation of goods. Unlike the rest, Apple does not intend to give citizens a single day of “freebies” with the purchase of gadgets at the old rate.

Shop visitors are now welcomed by the optimistic phrase “We'll be back” in different languages.

Yesterday it was planned that Apple would wait until December 25 in quiet mode and index the price tags in accordance with the growth of the ruble exchange rate. No one expected the nightmarish events that will occur on Tuesday. To the credit of the "apple" corporation, it reacted quite quickly, ceasing to accept orders.
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Apple partners do not exclude that a notification of new prices will appear before the end of this week, a source from a number of Russian retailers told RBC.

The cost of an iPhone 6 with 16 GB of memory in Russia is now 39,990 rubles, with 64 GB - 46,990 rubles, with 128 GB - 52,990 rubles. At the current rate, this corresponds to € 550, € 646 and € 728, that is, € 150-170 cheaper than in European countries (specifically, in Spain).

A source from a number of Apple partners said that the new prices for Russia are being sent from Apple's headquarters in Cupertino, “since this is a solution for a large market” (only iPhones in Russia sells for more than $ 1 billion a year ).

Probably, someone in Cupertino has hair moving on his head when he tries to calculate adequate prices for Russia.

Well, the Russians themselves are probably not in touch with the “iPhones” ...