Samsung and Apple again raise prices in Russia

Due to the sharp depreciation of the ruble, which has recently overcome the psychologically important mark , Apple is going to once again raise the price of its products. The promotion will take place on December 24, Russian News Service reports, citing sources close to suppliers of IT products.

Of course, such rumors could be considered an attempt to stir up the hype before the holidays. But the fact is a fact: when converted to euros, the cost of Apple products must correspond to the average European price. So the price increase is objectively justified and inevitably takes place.
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The previous promotion took place on November 26th . Then the dollar was 45.5 RUR, today - 58.61 RUR. Over the past euro segment went up from 57.74 RUR to 72.82 RUR. Probably, the last indicator and need to focus for the forecast, how much more expensive will be "iPhones".

November 26, prices for Apple products increased, on average, by 20-25%.

For example, the cost of an iPhone 6 with 16 GB of memory has grown from 31,990 rubles. up to 39 990 rub.

iPhone 6 with 64 GB went up from 36 990 rubles. to 46,990 rubles, and with 128 GB memory - from 41,990 rubles. up to 52 990 rubles.

iPhone 6 Plus went up to 46,990 rubles, 52,990 rubles. and 58 990 rubles, in a different configuration.

At the same time, the prices of the rest of the Apple equipment increased. The iPad Air 2 tablet with 16 GB of memory went up from $ 24,490. up to 28,490 rubles

Computer iMac with Retina 5k display went up by 20 thousand rubles. up to 144,990 rubles, and iMac mini with 4 GB of memory - up to 28,990 rubles.

Prices have grown on the old iPhone 5s model: from 24,990 rubles. up to 29 990 rubles.

Obviously, the increase in retail prices will affect all importers of technology, and not only Apple.

Not lagging behind its competitor and the company Samsung, which is more expensive tomorrow. True, prices are rising only for three premium models. In general, Samsung continues the holiday sales (managers talk about 300% growth in sales).

“From December 16, Samsung will install new recommended retail prices for the following products: Galaxy Note 4 - RUB 39,990, Galaxy Tab S 10.5" LTE / SM-T805N 16GB / - RUB 29,990, Galaxy Tab S 10.5 "Wi-Fi / SM-T800N 16GB / - 24,990 rubles, ”said the official statement of the company.

Samsung explained the price increase by “a sharp weakening of the ruble against foreign currency in the first decade of December this year.” However, it was possible not to explain.