Amazon opens up a bargaining opportunity

On December 9, the largest online store Amazon announced a new opportunity for buyers and sellers. Now any seller can allow the buyer to offer their price for the goods. For this, the seller marks a special tick in his interface, after which the buyer sees the option “Make an offer” in the detailed description of the goods next to the price. He can offer his price for the goods, and the seller, having considered the offer, may agree to reject it or make a counter offer. Upon reaching an agreement, the buyer adds the item to the basket at the agreed price. The service is not a replacement for the auction - the seller and the buyer trade in confidential mode.

To begin with, over 150000 products from the sections “Collectible goods from sports and entertainment”, “Collectible coins” and “Art” provide this opportunity. Amazon suggests that in 2015, hundreds of thousands of products will be offering this opportunity. It is clear that this service is primarily interested in people and companies selling some unique collectible goods, but it is possible that sellers of more everyday goods will try to use this sales option as a competitive advantage. In addition, sellers working through Amazon can promote a range of products from their store, luring customers with price concessions.

Peter Farisy, vice president of Amazon Marketplace, writes: “The new service is fundamentally changing the rules of the game for Amazon customers who want to buy unique items at a good price, and for sellers who want to communicate and negotiate directly with customers in the usual way. or gallery. According to the polls, almost half of the sellers said that this opportunity is very important for increasing sales. ”