The news that
LJ launches its own video hosting has generated many questions. To find out what is behind this decision and what users expect the largest blog hosting site in connection with this, I contacted the head of LJ
Dmitry Pilipenko .
Dmitry Pilipenko aka user DimsonThe purpose of the service is to save users from having to use third-party resources for uploading video: “The service is created for the convenience of our users. Of course, we know about the presence of large external video hosting sites, but we are sure that our product will be in demand among the active audience inside LJ. ”For an active LJ user, this is good news, but it will hardly affect the market - after all, The same YouTube besides the video hosting itself is interesting for its audience, the possibilities of video promotion and monetization.
Roll up lips for those who for some reason expected that it would be possible to earn money on video in LiveJournal - so far only spend: “Monetization is planned through user payments (the amount of free storage is limited for each type of user). We do not rule out the introduction of our own monetization tools for bloggers, but we will take a decision after the public launch of the project and summarizing the first results. ”
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At the same time, there are not only plans for an external audience for LJ, but no one is waiting for internal explosive enthusiasm: “at the moment, this is not a large amount of data and, accordingly, not global costs”.
There will be no indulgence for those who dream of a copyright paradise: “In this respect
, the service policy is the same for all types of content: text, images, video” - in general, this is not a replacement for video on VKontakte, which is becoming closer and closer to owners for strong embraces. However, it would be strange to expect something else from a
California company .