
On GT, it was already discussed that in Russia, after the devaluation of the national currency
, sales of Apple equipment rose sharply . This is understandable: in dollars equivalent (or in euros) in Russia, “iPhones” were the cheapest in Europe and sold at about the same price as in the United States.
No wonder Apple made a logical decision to index prices by roughly the devaluation rate. Upcoming upgrades were
announced in advance .
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Today, new prices are
published on the official website . On average, they increased by 20% -25%.
For example, the cost of an iPhone 6 with 16 GB of memory has grown from 31,990 rubles. up to 39 990 rub.
iPhone 6 with 64 GB went up from 36 990 rubles. to 46,990 rubles, and with 128 GB memory - from 41,990 rubles. up to 52 990 rubles.
iPhone 6 Plus went up to 46,990 rubles, 52,990 rubles. and 58 990 rubles, in a different configuration.
At the same time, the prices of the rest of the Apple equipment increased. The iPad Air 2 tablet with 16 GB of memory went up from $ 24,490. up to 28,490 rubles
Computer iMac with Retina 5k display went up by 20 thousand rubles. up to 144,990 rubles, and iMac mini with 4 GB of memory - up to 28,990 rubles.
Prices have grown on the old iPhone 5s model: from 24,990 rubles. up to 29 990 rubles.
Obviously, the increase in retail prices will affect all importers of technology, and not only Apple.