Netflix GIF Posters
For advertising campaign in France, Netflix uses billboards with GIF images that vary with the weather. Such shields are installed both on the streets and in the subway.
The rain is pouring? Leonid has the same problem.
Netflix initially engaged in the rental of DVD-movies, sending them by mail to the United States, and in 1999 created Video on Demand and began to engage in streaming video. Now the service works in more than 40 countries, and now France has been added to them.
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Advertising campaign was developed by the agency Ogilvy Paris. The bottom line is to install shields, the image on which will vary depending on weather conditions. The gifs themselves were taken from the library of Netflix: among them fragments of the TV series Fargo and Breaking Bad, as well as the movie 300 Spartans.
The rain is pouring? Leonid has the same problem.
Netflix initially engaged in the rental of DVD-movies, sending them by mail to the United States, and in 1999 created Video on Demand and began to engage in streaming video. Now the service works in more than 40 countries, and now France has been added to them.
')
Advertising campaign was developed by the agency Ogilvy Paris. The bottom line is to install shields, the image on which will vary depending on weather conditions. The gifs themselves were taken from the library of Netflix: among them fragments of the TV series Fargo and Breaking Bad, as well as the movie 300 Spartans.
Source: https://habr.com/ru/post/362465/
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