$ 12 per year for a fitness tracker
Now a bracelet with a pedometer that counts calories and monitors sleep can be purchased for $ 100-150. At the same time the application to this bracelet for your smartphone will be free.
Pivotal Living decided to use a different scheme: you will get the bracelet with a display for free, but you will have to pay 12 dollars a year for access to the software for the smartphone.
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Pivotal Living offers access to Android and iOS apps for $ 12 a year. For the money you get and iron - a bracelet with an OLED display showing the number of calories burned and the steps taken per day. Each time the company offers a new bracelet, you can upgrade it for the same $ 12, getting the latest version. If you are tired of paying - you can just keep this gadget for yourself - you can use it, but without an application, the functions will be greatly curtailed, of course.
This approach is clearly in favor of the consumer. For example, the Jawbone UP24 costs about $ 130 (in the USA, of course; in Russia, almost $ 200). You spend this money right away. And in the case of Pivotal Living, you pay $ 120 for 10 years. I doubt that UP24 can work at all. As a result, you change bracelets every time Pivotal Living releases a new one, and spend much less money.
Pivotal Living decided to use a different scheme: you will get the bracelet with a display for free, but you will have to pay 12 dollars a year for access to the software for the smartphone.
')
Pivotal Living offers access to Android and iOS apps for $ 12 a year. For the money you get and iron - a bracelet with an OLED display showing the number of calories burned and the steps taken per day. Each time the company offers a new bracelet, you can upgrade it for the same $ 12, getting the latest version. If you are tired of paying - you can just keep this gadget for yourself - you can use it, but without an application, the functions will be greatly curtailed, of course.
This approach is clearly in favor of the consumer. For example, the Jawbone UP24 costs about $ 130 (in the USA, of course; in Russia, almost $ 200). You spend this money right away. And in the case of Pivotal Living, you pay $ 120 for 10 years. I doubt that UP24 can work at all. As a result, you change bracelets every time Pivotal Living releases a new one, and spend much less money.
Source: https://habr.com/ru/post/362181/
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