Google invests in virtual reality
Recently, the helmet Oculus Rift, which created a real furore at CES 2014, has been consistently associated with the term “virtual reality”. However, Google plans to surpass the Oculus Rift by investing serious money in a company that owns much more promising developments virtual reality, writes Re / Code.
In total, Google and Andreessen Horowitz investment fund, half-owned by well-known IT entrepreneur Mark Andrissen, plan to invest more than $ 500 million in the development of Magic Leap .
The technology of the company from the University of California, Santa Cruz, called the "cinematic reality."
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“The technology we are working on will provide a more realistic 3D experience than what modern technologies offer in Oculus Rift and other 3D headsets ,” said Rony Abovits, Magic Leap CEO, who already has one mega successful project sold for $ 1.65 billion company for the production of surgical robotics Stryker.
“Virtual reality and augmented reality are obsolete terms. They already have a more modern legacy. We use the term “Cinematic reality” because we are talking about something completely different , ”Abovits explained in an interview with the South Florida Business Journal in February.
According to him, Magic Leap will become the prototype of the computing power principle of the next 30 or 40 years. As for the comparison with the existing models of virtual reality gadgets, in Cinematic reality the visualization is more dynamic and believable. Currently, Magic Leap is actively improving its technology for the $ 50 million of funding received as a result of the February A-round.
If you imagine what opportunities to own such technology promises to Google, for example, in use in wearable electronics like Google Glass or in visualization of search results, it is breathtaking, yes?
In total, Google and Andreessen Horowitz investment fund, half-owned by well-known IT entrepreneur Mark Andrissen, plan to invest more than $ 500 million in the development of Magic Leap .
The technology of the company from the University of California, Santa Cruz, called the "cinematic reality."
')
“The technology we are working on will provide a more realistic 3D experience than what modern technologies offer in Oculus Rift and other 3D headsets ,” said Rony Abovits, Magic Leap CEO, who already has one mega successful project sold for $ 1.65 billion company for the production of surgical robotics Stryker.
“Virtual reality and augmented reality are obsolete terms. They already have a more modern legacy. We use the term “Cinematic reality” because we are talking about something completely different , ”Abovits explained in an interview with the South Florida Business Journal in February.
According to him, Magic Leap will become the prototype of the computing power principle of the next 30 or 40 years. As for the comparison with the existing models of virtual reality gadgets, in Cinematic reality the visualization is more dynamic and believable. Currently, Magic Leap is actively improving its technology for the $ 50 million of funding received as a result of the February A-round.
If you imagine what opportunities to own such technology promises to Google, for example, in use in wearable electronics like Google Glass or in visualization of search results, it is breathtaking, yes?
Source: https://habr.com/ru/post/361881/
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