Adobe bought Magento for $ 1.68 billion
Adobe announced today that it is buying Magento for $ 1.68 billion .
This purchase will give Adobe the missing part of the e-commerce platform that runs in the B2B and B2C segments and should fit perfectly into the company's cloud stack.
This should also help Adobe compete with Salesforce, which offers its cloud platform and which bought Demandware for more than $ 2 billion in 2016, to offer similar functionality.
Brent Leary, owner of CRM Essentials, is closely following the intersection of marketing and CRM and says that this transaction closes the obvious gap in the Adobe cloud platform . “Now they have a tool that will help them sell their own services, which they already offer,” explains Leary.
He also noted the convergence of Adobe and Microsoft and the conclusion of their partnership agreement . Perhaps now their cooperation will be even closer because Microsoft also lacks the e-commerce component in their platform. Leary predicts even closer cooperation between the two companies in the fight against Salesforce.
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Salesforce is a very large company with an income of more than $ 8 billion over the past year. Salesforce plans to earn 10 billion in 2018, and also set a long-term goal to increase annual revenue to 60 billion by 2034 .
Leary says that perhaps this is not the best deal because Magento is now focused on small and medium businesses, while Adobe focuses on enterprise audiences. If you look at other participants in the e-commerce market, then they all have more appropriate solutions. For example, Salesforce owns Demandware, and SAP owns Hybris. Both platforms target the enterprise segment. Leary suggests that the acquisition of Magento was simply the most affordable option for Adobe.
However, Cindy Zhou, vice president and lead analyst at Constellation Research, says Magento also has major customers. For example Coca Cola. And that for Adobe is a good opportunity to develop in e-commerce direction.
This is not the first time Magento has been purchased. Magento was founded in 2008 and then bought by eBay in 2011 for $ 180 million. Then Magento became independent again with the help of Permira Funds . The amount of the transaction amounted to approximately 200 million.
Today, Magento sold for almost 1.7 billion. This is an order of magnitude more than its value in 2011 and a fivefold benefit for Permira Funds. Premira also entered into a partnership agreement with the Hillhouse Capital Group last year. Hillhouse also invested about 250 million in Magento. They probably got a good return on investment in just a year.
This purchase will give Adobe the missing part of the e-commerce platform that runs in the B2B and B2C segments and should fit perfectly into the company's cloud stack.
This should also help Adobe compete with Salesforce, which offers its cloud platform and which bought Demandware for more than $ 2 billion in 2016, to offer similar functionality.
Brent Leary, owner of CRM Essentials, is closely following the intersection of marketing and CRM and says that this transaction closes the obvious gap in the Adobe cloud platform . “Now they have a tool that will help them sell their own services, which they already offer,” explains Leary.
He also noted the convergence of Adobe and Microsoft and the conclusion of their partnership agreement . Perhaps now their cooperation will be even closer because Microsoft also lacks the e-commerce component in their platform. Leary predicts even closer cooperation between the two companies in the fight against Salesforce.
')
Salesforce is a very large company with an income of more than $ 8 billion over the past year. Salesforce plans to earn 10 billion in 2018, and also set a long-term goal to increase annual revenue to 60 billion by 2034 .
Leary says that perhaps this is not the best deal because Magento is now focused on small and medium businesses, while Adobe focuses on enterprise audiences. If you look at other participants in the e-commerce market, then they all have more appropriate solutions. For example, Salesforce owns Demandware, and SAP owns Hybris. Both platforms target the enterprise segment. Leary suggests that the acquisition of Magento was simply the most affordable option for Adobe.
However, Cindy Zhou, vice president and lead analyst at Constellation Research, says Magento also has major customers. For example Coca Cola. And that for Adobe is a good opportunity to develop in e-commerce direction.
This is not the first time Magento has been purchased. Magento was founded in 2008 and then bought by eBay in 2011 for $ 180 million. Then Magento became independent again with the help of Permira Funds . The amount of the transaction amounted to approximately 200 million.
Today, Magento sold for almost 1.7 billion. This is an order of magnitude more than its value in 2011 and a fivefold benefit for Permira Funds. Premira also entered into a partnership agreement with the Hillhouse Capital Group last year. Hillhouse also invested about 250 million in Magento. They probably got a good return on investment in just a year.
Source: https://habr.com/ru/post/359148/
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