Block AdBlock: French advertisers want to sue plugin developers

A group of French advertisers and publishers are joining forces to file a lawsuit against Eyeo GmbH, the company that created AdBlock Plus . The reason for the claim - the activity of the plug-in carries a serious economic threat to their activities. The plaintiffs are the GESTE and the French Internet Advertising Bureau. This is not the first attempt to attack the plugin - last year, German publishers openly called for an end to the use of the plugin for the same reasons.

It is indicative that advertising companies are trying to fight against those who block it, but do not at all try to make advertising so that it can be safely accepted. After all, users who install such plugins, thus express their attitude to the obsessive, annoying, blatant advertising, which spoils the perception of web pages and prevents them from consuming their main content. In addition, some banners on flash corny system resources, because advertisers do not care about things like code optimization in advertising. Others like to include in the pages automatically launching videos with sound.

Interestingly, the AdBlock business model is collaboration with large unnamed partners, whose ad plugin adds to the “white list” and passes through its filter. The amount of such income is also not disclosed. However, this means that the AdBlock team, independently of some non-transparent principles, determines whether advertising is acceptable to Internet users. Although the developers have published a “ manifest of acceptable advertising, ” but the last word, obviously, remains with them. Wouldn't it be better for advertisers with publishers to concentrate their efforts on creating a kind of consortium that would define acceptable standards for online advertising? It would be much more productive than suing programmers.
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Internet giant Google is planning to fight for its pages in its own way - it recently launched the Contributor platform in test mode, where it offers users to pay small amounts for visiting websites without ads. And webmasters of sites will have to receive income not from advertising, but from this monthly fee.

AdBlock Plus browser plug-in, which blocks ads, is statistically used on 5% of computers in the world (and 28% of computers in the USA). The plug-in has a branch AdBlock Edge , which does not have a white list of "acceptable advertising".