COMCON and “Runner” investigated the popularity of contextual advertising
According to a study conducted by COMCON specifically for the contextual advertising service “Runner”, 57% of the Russian Internet audience know what contextual advertising is.
82% of weekly Internet users aged 16–50 responded positively to the question “Do you work?”. Of these, 58% work in companies that advertise on the Internet.
Among the weekly Internet users in general, 56% know what contextual advertising on the Internet is. Among those who work in companies that advertise on the Internet, 62% have an idea of "contextual advertising".
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82% of weekly Internet users aged 16–50 responded positively to the question “Do you work?”. Of these, 58% work in companies that advertise on the Internet.
Among the weekly Internet users in general, 56% know what contextual advertising on the Internet is. Among those who work in companies that advertise on the Internet, 62% have an idea of "contextual advertising".
')
More here
Source: https://habr.com/ru/post/3555/
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