The iconic computer magazine Wired prohibits blocking ads and introduces a paid banner cleaning service.

Wired magazine (whose name in The Simpsons was translated as “Programmer”), like many other computer publications, suffers the most from ad blockers. The advanced audience of the site actively uses the appropriate browser extensions. At Wired.com, the proportion of such users exceeds 20%.

The problem has grown to such an extent that the editors decided on a cardinal and clearly unpopular measure: in a few weeks the access to the site for browsers with ad blocking will be limited . At the same time, a paid service of viewing a site without advertising for $ 3.99 per month is introduced.

"We know that you come to our site to receive content [and not advertising], but it is important to understand that due to this particular advertisement, Wired exists: it pays authors, editors, designers, developers and all other employees who work hard, - to create materials that you read and watch here, - writes the editors. “We know that there are many reasons for installing an ad blocker, starting with speeding up the browser to clean up pages to its normal appearance, ending with eliminating security threats and tracking programs. We want to offer you a way to support us while solving these problems. ”


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In addition to services for $ 3.99 per month, you can subscribe to view the site without advertising for a week for $ 1. Perhaps, on the site of the missing advertising additional editorial content will appear . By paying a subscription, the reader directly supports the favorite magazine, because the cost of the subscription exceeds the cost of the advertisement, which he sees without blocking.

“At Wired, we always believed that change was for the better. Over the past 23 years, we have expanded the boundaries of media, from our print magazine to the launch of the first publisher site on the Internet. We even invented banner ads. We are going to continue to experiment and search for new ways of presenting information, stories that you love, and build a healthy business that supports the creation of such stories. We hope you will join us on this journey. We will be very grateful to you for this. "