GeekBrains starts training performance marketing specialists

Internet marketing strategy

The job of an internet marketer is not a collection of magic buttons that magically brings or does not make a company profit. The profession involves the ability to work with a maximum of traffic channels, track performance at different sites and adjust the strategy based on data from analytical systems.

Lesson 1. Professional tasks of an internet marketer.
Lesson 2. Target audience
Lesson 3. Competitor analysis and formation of a competitive (valuable) offer.
Lesson 4. Preparing a site for promotion.
Lesson 5. Channels to attract traffic to the site
Lesson 6. Managing Internet Channels

Promotion of mobile applications

Mobile advertising - the future has already come! Effective promotion of mobile applications, lifehacks and features of traffic purchase in mobile - the knowledge that is needed today to be in trend.

Lesson 1. Market Trends and the Basics of Mobile Advertising
Lesson 2. Advertising channels
Lesson 3. Optimization
Lesson 4. Mobile analytics
Lesson 5: Launch Advertising Campaigns

contextual advertising

Contextual advertising is a simple and effective way to attract the interested audience to the site. Every year, budgets for contextual advertising are growing, because more and more advertisers realize that this traffic channel brings good results. The contextual advertising systems themselves are also being improved: new tools are emerging to optimize costs and increase the effectiveness of contextual campaigns.

Lesson 1. Contextual advertising for a commercial site
Lesson 2. Using Yandex.Direct. Part 1
Lesson 3. Using Yandex.Direct. Part 2
Lesson 4: Using Google AdWords. Part 1
Lesson 5: Using Google AdWords. Part 2
Lesson 6: Remarketing in AdWords
Lesson 7. Content context automation
Lesson 8. Evaluating the effectiveness of contextual advertising

SMM: social marketing networks

80% of the Internet audience in Russia uses social networks daily. To paraphrase, we can say that “all your customers use social networks”. Yes, this is not an exaggeration. Working in social networks is one of the most effective ways to find your target audience and make it as loyal as possible to your brand. This is a relatively cheap source of traffic and constant contact with the end user.

Lesson 1. Introduction to SMM
Lesson 2. Creating and developing a community
Lesson 3. Interaction and support of users in social networks.
Lesson 4: SMM Management

Targeted advertising in social. networks

Every adult Russian uses social networks and services at least 2 times a day. This is a multimillion-dollar resource for advertisements targeting by gender, age, interests, online and offline behavior. Targeted advertising is a great tool for achieving digital goals.

Lesson 1. Market Trends and Basics
Lesson 2. Traffic types and channels
Lesson 3. Automation and optimization tools.
Lesson 4. Analytics
Lesson 5. Ways to customize advertising campaigns

Email marketing

People check mail up to 20 times a day, and in many studies email marketing is the channel with the highest return on investment (ROI) among existing ones. Are not there any reasons to pay attention to technology today?

Lesson 1. Email Marketing Strategy
Lesson 2. Working with the subscriber base
Lesson 3. Choosing a service for newsletters.
Lesson 4. Types of letters
Lesson 5. Content plan and chain of letters
Lesson 6: Testing and Analytics in Email Marketing
Lesson 7. Email Automation

Display advertising

A potential consumer of your products and services can often not even be aware of the existence of your brand. And if he knows, he can make a choice in favor of competitors, because the concept of “brand” is not equal to the concept of “brand”. A strong brand has a unique value for the target audience. To scale a business or build brand knowledge, using digital media marketing tools alone is not enough. Therefore, media advertising is a necessary form of communication with the target audience.

Lesson 1. Basic types and concepts in display advertising
Lesson 2. The role of display advertising in a comprehensive advertising campaign.
Lesson 3: Planning and Purchasing
Lesson 4: Programmatic and Auction Purchasing
Lesson 5. Evaluating the effectiveness of media advertising campaigns.

Web Analytics in Internet Marketing

Since people started tracking the number of visits to the site, the principles of implementing web analytics and measuring KPI of Internet marketing have undergone significant changes. The development of systems such as Google Analytics and Yandex.Metrica, as well as the creation by companies of their own analytical systems, have significantly simplified tracking of key performance indicators of advertising campaigns and made the process of measuring them more accessible. Nowadays, it is impossible to achieve success in Internet marketing without knowing such indicators as conversion or ROI.

Lesson 1. Introduction to web analytics
Lesson 2: Using Google Analytics
Lesson 3. Working with Yandex.Metrica.
Lesson 4. User parameters and indicators, data import. How to upload your own data to Google Analytics and increase your analysis capabilities
Lesson 5: Google Tag Manager as a data collection management system.
Lesson 6. Multichannel analysis and modeling of attributions. How to understand the real contribution of the traffic source to the total sales
Lesson 7. End-to-end analytics as the next step in the development of analytics on a project
Lesson 8. Data visualization using additional services
Lesson 9. Search for user experience improvement potential.
Lesson 10. AB testing, as a cyclical tool to increase user knowledge and project effectiveness