Distrust of authority and economy: main trends of millenial investment activity according to Robinhood service statistics

Robinhood, a popular stock trading service, recently launched a new web platform. Previously, it was possible to use the service only through a mobile application, and in the web version not only additional functions for stock trading are presented, but also a relatively large amount of data on how users work with Robinhood is available.

Business Insider journalists analyzed this data and formulated the main trends of the investment behavior of the main audience of the project - young Internet users (millenialov). We have prepared the pressing of the main ideas of this material.
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Young people do not seek to buy shares of promoted companies

According to statistics, Apple shares are the most popular on the platform, they are owned by more than 140 thousand people. But this is only 3.5% of the 4 million registered users of the Robinhood.

On the second and third place are the shares of Ford and General Electric, each of which is owned by more than 120 thousand people.

Experts interviewed by journalists expressed their surprise at the fact that Apple shares were not so popular globally. Analysts were surprised by the low popularity of Snap shares - they are in the portfolio of only about 68 thousand Robinhood users.



Of course, Apple shares are quite expensive for those who are just trying to invest in - at the time of this writing, they were worth $ 167.78 apiece. But more affordable Ford shares own a relatively small number of platform users.

Youth investment strategy - buying low-cost stocks

Half of the 10 most popular shares on the platform cost less than $ 15, based on this we can conclude that many investors are strategically buying the cheapest shares.

So, GoPro and Fitbit, which are in the top, are trading for less than $ 10. Their high positions in the rating are connected not only with the low price, but also with the referral program of the service. Users who invite friends to the program receive free shares of these and other companies. For the most part, gift shares cost from $ 2.5 to $ 10.

Of course, if stocks have a low price, one cannot conclude that this is a bad investment choice. The founders of Robinhood are proud to have been able to create a platform on which absolutely anyone can trade, even with a small capital.

The most popular 10 shares of the company are owned by 1.1 million people, although many who own Apple shares can also own Facebook or Twitter shares.

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