"Brand leapfrog" continues

Microsoft continues to try to confuse analysts, journalists and ordinary users by changing the names of their services. The widespread use of the Live brand, which is expected by observers from the moment of its birth, has not yet become a reality, and moreover - some services are returning to the use of the MSN name.

This week revealed two interesting returns of this brand. Proprietary wireless Internet access network Windows Live WiFi again became known as MSN WiFi, and Windows Live Shopping turned into MSN Shopping .

Let me remind you that the MSN Soapbox service was introduced a bit earlier: its name also raised questions.
')
Such a “brand leapfrog” makes one wonder what kind of marketing strategy Microsoft has chosen - and whether it exists at all.