Find him if you can. How to select letters in the general stream

Each of us knows firsthand the problem of a huge mass of alerts from shops, banks, car dealerships and other organizations, which continually falls through all electronic and not very electronic channels. We used to call it spam, developed reflexes of lightning deletion, set up spam filters, or simply do not notice such messages. And we have come to terms with the fact that finding useful messages among them is almost impossible.



Is it possible to make electronic channels more efficient, to somehow help the recipients to find the right letters? The matter is complicated by the fact that while artificial intelligence cannot predict which particular messages will prove useful to a specific user in the future. It is necessary to develop general principles that will make mailing more convenient.
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We invite you together with us to storm and choose one of the hypotheses.

Option number 1

All communications have a single address and the name of the sender.

Visible benefits:

- users can quickly find all the letters from the bank;
- the address does not change and it is safe;
- the user can unsubscribe from all letters of the bank in one fell swoop;
- in the subject line of the letter there will be a product for which the bank informs.

Option number 2

All communications have a single address, but different sender names are indicated.
Senders are distinguished by message subject - for example, Sberbank Insurance or Sberbank Mortgage.

In this case:

- users can find all the letters from the bank by products;
- the address does not change and it is safe;
- it is possible to unsubscribe from a specific newsletter on the product;
- The subject of the letter will be a specific reason for the product. For example, lower mortgage rates.



Mark the best option and share your opinion in the comments to the article.