How to make a recognizable and memorable logo

No, but you can make the logo recognizable.

Recognition depends not only on the logo

Many entrepreneurs order a logo to put it in the corner of the site. This work on recognition ends. After all, the logo is already there and you can move on.
')
In fact, in this case, nothing has changed in the business - just a new picture appeared in the corner of the site. Recognition depends not on the logo, but on what the company does, so that the client remembers the logo.

Most likely, you yourself sometimes noticed that you recognize brands without looking at the logo or reading the name of the company. The logo is important, but by itself it has little effect on recognition. Customers remember the style in general: colors, shapes, brand mood.

In fact, corporate identity is all that relates to design, and that helps the client to remember you visually.

This is the logo:



And this is the corporate identity:



You do not need a logo. You need a corporate identity.

Why do we need a corporate identity

A simple example: you will easily recognize the logos of famous brands, even if you cannot clearly see what is shown in the picture.



You recognize these logos because you often see them in life - you remember shapes, fonts, colors, a combination of colors. For example, there are logos that you recognize, even if you remove the letters.



And even if these characters are fuzzy, you can still guess what kind of brand.



Yes, it is Fedex, Google and Coca-Cola.



Color is important because more often we see logos not clearly, but catch a glimpse. For example, in motion.



It is difficult to read the name, but we understand what these brands are, because we have already remembered the colors, the shapes, the outlines of the letters.

How important brand colors are easy to assess. Just remove the color and the company will no longer recognize. In motion and at a glance, it is very difficult to understand what kind of brand.



Add color —and you will find out again what kind of company is in front of you:



Remember the style: shape, colors and fonts. And this is not only a logo. This is all that you use to communicate with a client: website, business cards, packaging, letterheads, employees' clothes, interior color.

Another example: Let's take the logos of companies that compete with each other.



These are famous Russian banks. If you recognize these logos, corporate identity performs its function. Awareness is.

You recognize these logos not because they reflect the scope of activity or beautiful / bright, but because these companies constantly show their corporate identity to you.

On the bank premises, on websites, applications, on ATMs and much more.

Show your logo to remember the logo

For your logo to be recognized, take an example from well-known companies whose logos you yourself recognize. Namely - show your corporate identity.

Design products, advertising platforms in corporate colors and use the logo.



Use the logo in different variations.



Place your logo on the service vehicle.



Show the logo and corporate identity on the packaging.



Use the logo and corporate identity wherever it is appropriate. A small list of where you can show corporate identity:

• Letterheads
• Business Cards
• Posters
• Flyers
• Exhibition stands
• Pointers in the building
• Badges
• Packages
• Wrapping paper
• Badges
• Stickers
• Notebooks
• Transport
• Branded clothing
• Site
• Pages in social networks

Of course, this is not the whole list. But you can already choose where to start.

Total

The logo is only part of the corporate identity, and not the most important one. It is more important to develop brand colors, shapes, fonts, and the logo can be the easiest

Use and show your corporate identity - a must! Brand all points of contact with your client: from website to business card. It will help you to be remembered and stand out from the rest. Good luck to you and your projects!

The text was prepared by the author Logoshin - Yuri Galmakov