We invite you to give lectures on the gaming industry on March 1 at VSBI
On March 1, several lectures on the gaming industry will be held at once in the Higher School of Business Informatics of the HSE in Moscow. Beginning of lectures from 19:00, gathering guests from 18:30.
Both the VSBI teachers and graduates who have already opened their gaming studio and will tell interesting cases from their indie experience will perform.
Venue: st. Trifonovskaya, d.57, p. 1 (metro station Rizhskaya).
Admission is free, but by appointment . You can register on the event page .
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Under the cut details about the lecture evening itself.
Sergey Zykov, Marketing Director of Armor5Games, teacher of the discipline “Game Marketing” at VSBI.
It's not a secret for anybody - they do not like marketers in gaming companies. Developers do not like it - it always seems to them that marketing hinders making the “game of the century”, but demands to do it “like everyone else”. Players do not like it - it is because of our fault, as they believe, the games come out “raw”, unfinished. And Steam Early Access, we can not forgive so far. And does not like the management of companies - because we always ask for money for marketing. And most often - begging the same.
But all this is nothing more than myths. In fact - we (marketers) just want everyone - the developers, the players, and even the management (especially the management!) To be happy.
And today we will dispel some of the myths about our work.
Ilya Boitsov, founder and head of EM ALL Studio, graduate of the “Game Projects Management” program
Registration start: 18:30
Event starts: 19:00
Venue: st. Trifonovskaya, d.57, p. 1 (metro station Rizhskaya).
Age limit 18+
Please bring an identity document with you. And do not forget to go ONLINE REGISTRATION !
We remind you that now documents are being received for the seventh stream of the “ Game Projects Management ” program. Training will begin in May 2018. For those who do not have the opportunity to personally attend classes in Moscow, we have launched a distance learning program " Fundamentals of game development. " We invite you to make out on the program now!
See you at our events.
Both the VSBI teachers and graduates who have already opened their gaming studio and will tell interesting cases from their indie experience will perform.
Venue: st. Trifonovskaya, d.57, p. 1 (metro station Rizhskaya).
Admission is free, but by appointment . You can register on the event page .
')
Under the cut details about the lecture evening itself.
The truth and the myths about marketing in games
Sergey Zykov, Marketing Director of Armor5Games, teacher of the discipline “Game Marketing” at VSBI.
It's not a secret for anybody - they do not like marketers in gaming companies. Developers do not like it - it always seems to them that marketing hinders making the “game of the century”, but demands to do it “like everyone else”. Players do not like it - it is because of our fault, as they believe, the games come out “raw”, unfinished. And Steam Early Access, we can not forgive so far. And does not like the management of companies - because we always ask for money for marketing. And most often - begging the same.
But all this is nothing more than myths. In fact - we (marketers) just want everyone - the developers, the players, and even the management (especially the management!) To be happy.
And today we will dispel some of the myths about our work.
Case creation indie development studio games from scratch
Ilya Boitsov, founder and head of EM ALL Studio, graduate of the “Game Projects Management” program
- How we assembled a team.
- Where did we get the money and how did we refuse the 'wrong' money.
- How we chose our niche and made the game with half a million installations.
- What problems did we encounter when developing our seven games and how we solve them.
Registration start: 18:30
Event starts: 19:00
Venue: st. Trifonovskaya, d.57, p. 1 (metro station Rizhskaya).
Age limit 18+
Please bring an identity document with you. And do not forget to go ONLINE REGISTRATION !
We remind you that now documents are being received for the seventh stream of the “ Game Projects Management ” program. Training will begin in May 2018. For those who do not have the opportunity to personally attend classes in Moscow, we have launched a distance learning program " Fundamentals of game development. " We invite you to make out on the program now!
See you at our events.
Source: https://habr.com/ru/post/349662/
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