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We introduce mandatory verification of customers

Two months ago, we introduced a free publication of orders for registered users. As expected, along with the increase in the volume of placements, the number of unwanted orders has also increased: fake test offers without experience, vacancies, resumes and tasks with descriptions in tags instead of the corresponding field. As an intermediate step to solve this problem, we entered verification by phone number. Now it is required for customers and optional for all other users.



There are several actively used options for identifying users on the market. Among them, the most stringent is verification according to the data of a bank card and writing off a certain amount from it. The most loyal is the confirmation specified during registration of the mailbox. And an intermediate version in the form of verification using a mobile phone. Unlike a bank card, you need to fill only one field and this type does not require any financial write-offs. Unlike email, to have more than 1-2 phone numbers, you need to put more effort than to register a new mailbox.

At the moment we do not use recharge as a way of verification. Therefore, only those users who have tied their Yandex.Money account or confirmed a mobile phone number are considered verified. Responsible users can do this on their profile page, and for customers this item is mandatory in the order form before placing it.
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This approach solves both of the available tasks at once. First, it stops users with bad intentions. Secondly, the account attached to the phone number allows you to more effectively block violators, making it difficult to re-register.



The verification process is one-time: you specify a phone number, an SMS with a code comes to it, after entering the code, the account is considered verified. We do not specify a phone number anywhere and do not use it for mailings.

A verified user can always be recognized by a special icon on the avatar or on the profile page on the sidebar.



Orders placed by verified users are marked with corresponding icons in the list of orders and on the page of the order itself in the block with information about the customer. Now the orders of verified users can be sorted by checking the appropriate setting in the filter.



In addition to verification, we have expanded the ability to assess previous customer experience. First, now you can find out how many orders were placed on the resource for all the time, how many of them are relevant now, and how many of the orders placed have been found. Secondly, the pages of all these orders can now be viewed and analyzed. Including see who was chosen to perform the task.



PS We really want to change the cataloging of fields of activity. If you have any suggestions or requests - write in the comments. After the new year, we will polish the result with polls on Habré and on social networks.

Source: https://habr.com/ru/post/345506/


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