DataTalks # 8: User Study
Hello! On November 25, the eighth meeting of the Belarusian DataTalks analyst community took place in Minsk. This time it was about how to investigate customers / players / customers and, based on the data, draw conclusions that are useful for business and users. This time the meeting was attended by over 200 participants from Belarus and Russia.
Under the cat you will find recordings of speeches:
- “How to quickly and easily explore the product with the help of users?” - Sophia Chebanova, head of the Wargaming user experience laboratory.
“How does a customer change?” - Valentin Sokolovsky, head of retail business, Nielsen Belarus.
- “User satisfaction: from individual opinion to a business decision” - Irina Malova, Head of Research at Wargaming; Andrei Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, Wargaming Research Department Specialist.
- “Data with a human face” - Alexander Amelkov, director of research company Amelkov.by.
- “Medtech and cross-disciplinary projects at the junction of IT and professional medicine” - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms).
- “I don’t need an opinion - I want to know how you will behave: 10 ways to improve the interview with the user” - Tamara Kulinkovich, co-owner of Studio Sorokin and Kulinkovich.
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“How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience laboratory
Often users are dissatisfied with the product, actively report this, but the causes of their problems are not clear. And then come to the aid of qualitative research: familiar interviews and surveys, as well as more rare and expensive - with the use of biometric equipment. In this case, few people think about testing the product with user engagement (User Experience Testing). From the report you will learn how to prepare and conduct testing, where to get participants for research and to what questions you can get answers.
“How does a customer change?” - Valentin Sokolovsky, head of retail business, Nielsen Belarus.
Millennials, get ready! This story is about you:
- How the world feels now;
- How new technologies affect the customer (his mission, habits and purchases);
- How the buyer will change in the medium term.
“User satisfaction: from individual opinion to a business decision” - Irina Malova, Head of Research at Wargaming; Andrei Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, Wargaming Research Department Specialist
The use of machine learning models for analyzing user opinions made it possible to solve a nonstandard problem - to measure the level of satisfaction and to determine specific actions to improve it. Irina, Andrey and Ekaterina told how in Wargaming they measure and analyze user satisfaction.
“Data with a human face” - Alexander Amelkov, director of research company Amelkov.by
Psychometrics can reverse the perception of data:
- What happens in the mind of the consumer?
- How to get an answer to the question about the reasons for consumer behavior?
- What tools and by what rules does psychometric use?
- How to build a client's psychotype?
"#medtech and cross-disciplinary projects at the junction of IT and professional medicine" - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms)
The most current trends. Market overview # medtech-projects. Promising projects and success stories. Successes and failures of projects. Why be ready when launching a medical startup? What points need to be considered? Where is the industry moving in general?
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve the interview with the user” - Tamara Kulinkovich, co-owner of “Sorokin and Kulinkovich Studios”, keeps a TamaraK blog on Habrahabr
Surveys and interviews are one of the most accessible and familiar user research methods. But users lie, keep back, want to seem better and do not always realize the reasons for their behavior. How to get the necessary information about users for a project, if objective measurements are not available and you still have to ask?
Tamara shared her personal examples, when an erroneous confidence in the statements of users led to wrong decisions and large expenditures of money, and also told how you can translate the interview from a conversation about opinions to the study of behavior.
Follow meeting announcements and join our Facebook group.
See you on DataTalks!
Under the cat you will find recordings of speeches:
- “How to quickly and easily explore the product with the help of users?” - Sophia Chebanova, head of the Wargaming user experience laboratory.
“How does a customer change?” - Valentin Sokolovsky, head of retail business, Nielsen Belarus.
- “User satisfaction: from individual opinion to a business decision” - Irina Malova, Head of Research at Wargaming; Andrei Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, Wargaming Research Department Specialist.
- “Data with a human face” - Alexander Amelkov, director of research company Amelkov.by.
- “Medtech and cross-disciplinary projects at the junction of IT and professional medicine” - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms).
- “I don’t need an opinion - I want to know how you will behave: 10 ways to improve the interview with the user” - Tamara Kulinkovich, co-owner of Studio Sorokin and Kulinkovich.
')
“How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience laboratory
Often users are dissatisfied with the product, actively report this, but the causes of their problems are not clear. And then come to the aid of qualitative research: familiar interviews and surveys, as well as more rare and expensive - with the use of biometric equipment. In this case, few people think about testing the product with user engagement (User Experience Testing). From the report you will learn how to prepare and conduct testing, where to get participants for research and to what questions you can get answers.
“How does a customer change?” - Valentin Sokolovsky, head of retail business, Nielsen Belarus.
Millennials, get ready! This story is about you:
- How the world feels now;
- How new technologies affect the customer (his mission, habits and purchases);
- How the buyer will change in the medium term.
“User satisfaction: from individual opinion to a business decision” - Irina Malova, Head of Research at Wargaming; Andrei Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, Wargaming Research Department Specialist
The use of machine learning models for analyzing user opinions made it possible to solve a nonstandard problem - to measure the level of satisfaction and to determine specific actions to improve it. Irina, Andrey and Ekaterina told how in Wargaming they measure and analyze user satisfaction.
“Data with a human face” - Alexander Amelkov, director of research company Amelkov.by
Psychometrics can reverse the perception of data:
- What happens in the mind of the consumer?
- How to get an answer to the question about the reasons for consumer behavior?
- What tools and by what rules does psychometric use?
- How to build a client's psychotype?
"#medtech and cross-disciplinary projects at the junction of IT and professional medicine" - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms)
The most current trends. Market overview # medtech-projects. Promising projects and success stories. Successes and failures of projects. Why be ready when launching a medical startup? What points need to be considered? Where is the industry moving in general?
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve the interview with the user” - Tamara Kulinkovich, co-owner of “Sorokin and Kulinkovich Studios”, keeps a TamaraK blog on Habrahabr
Surveys and interviews are one of the most accessible and familiar user research methods. But users lie, keep back, want to seem better and do not always realize the reasons for their behavior. How to get the necessary information about users for a project, if objective measurements are not available and you still have to ask?
Tamara shared her personal examples, when an erroneous confidence in the statements of users led to wrong decisions and large expenditures of money, and also told how you can translate the interview from a conversation about opinions to the study of behavior.
Follow meeting announcements and join our Facebook group.
See you on DataTalks!
Source: https://habr.com/ru/post/345176/
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