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Magic points in the clouds and something fundamentally new: why every 100th citizen of the Russian Federation shakes nanoCAD

We publish a marketing look at the main event of our company this fall - NANOCADSHOW 2017.

By: Lady in CAD
For those who dare to become free, reset their annoying daily routine, try to love the native CAD system, look behind the scenes of the developer’s life.


"Nanosoft" is intriguing. "Nanosoft" excites, does not allow to fall asleep in a series of known, understandable and predictable. "Shakes the hall", as they would say about the star of the native scene or a visiting celebrity. Software developer "shakes room"? Imagine, yes. And his room - the whole country. And the country is pumping nanoCAD: according to statistics, every 100th citizen has already done so. Over the past autumn, NANOCAD SHOW was visited by 1,750 designers in 18 cities of Russia, and there are almost as many new meetings ahead. Span - from the Far East to Kaliningrad.
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Tours stepped over the temporary equator. How does a star feel? The star feels great. Travels, new meetings and friends, almost fans - the best cure for fatigue. The public interest ignites the desire to please the “hall” as much as possible: to imprint on the retina, ring in the ears, catch on and stay to live in neural networks, not to tire, but to surprise.

Russian software developer has become a star? .. Media person? Why not. They also warned: something fundamentally new, fresh format. Who has already been to NANOCAD SHOW - appreciated. The show dictates the genre rules. Should not be bored under any. “All in three hours, the guests also participate in the show and win” - the show’s slogans say. The market dictates the genre. The desire to become special among CAD mastodons requires not only technological "elbows", but also great PR-ingenuity, precise movements. There were a lot of precise movements during the road show. This is in itself a fun fact - a show from a CAD developer. Be alert, user! Some people dressed up in a yellow jersey in the race for our attention. A little more - and the word "fashionable" will appear.
- Fashionable CAD-developer ... How much is it about you? - analyzing the impressions from NANOCAD SHOW “Expanding the boundaries”, we asked the director of the company “Nanosoft” Maxim Egorov. - Can technology be fashionable?

- “Fashionable” is an interesting word ... “Nanosoft” is already well known in Russia. Popularity is growing, primarily due to the need for our products and the fact that we, more than others, manage to respond to a technological inquiry. At this stage, it seemed important to us that nanoCAD sympathized with human beings or something ... If you want, this desire to show that people work for people. We have a great team, a good creative atmosphere. That is what we wanted to share. It turns out that the IT-company is fighting not only for users (after all, this is a business), but for sympathy and a warm attitude towards itself. Yes, we want to be chosen by the heart, not just the head. The search for the human in the most technologically advanced brand. Hence the openness and availability of our technical support, the ability to work a lot and patiently with users. If we talk about our show, we deliberately tried to make it lively and original. You know, sometimes it seems to me that in terms of resources this was comparable to a different technological development. Only other tools and another way of applying force.


Maxim Egorov, General Director of Nanosoft

It seems that the creators of the show managed to strike a balance between the technological novelty of the content and the ease in the nature of the action itself. No lengths, no random presentations, or, God forbid, reports. A lot of jingo jokes, a lot of jokes, a lot of warmth and turning towards the hall. Soft and unobtrusive contact with the participants, the desire to see them better, to show that the interest is mutual. They, the creators of the show, really seriously puzzled by the questions: “Why do engineers go to events? Does a designer always have to be serious? ”



The hall responds. In one of the reviews (look in social networks on # NANOCADSHOW), for example, they write like this: “... the event is really worth the attention of engineers from all major areas. The show in Ufa was impressive and not boring. The program is rich and bright, all the available functionality of the nanoCAD is illuminated, the work of the latest innovations and what is about to be released has been demonstrated. Gifts to all - it will be remembered for a long time. Fun (the most lively meeting of which I was), did not save on a coffee break, a comfortable room in a place of interest. ”





Did the authors of the show realize their plan?

While it is difficult to say about all the parameters, because half of the cities are still waiting for the show. Plans for the number of participants strongly overlapped. St. Petersburg and Moscow record numbers; in million-plus cities the number of participants steadily exceeded one hundred. More than 200 posts in social networks on # NANOCADSHOW. Ahead is your city: Nizhny Novgorod, Perm, Kaliningrad, Krasnodar, Rostov-on-Don, Volgograd, Belgorod, Kursk, Yaroslavl, Almaty, Astana . For other regions created a virtual form of participation .



People who have already visited a CAD show, leave feedback, share their impressions with colleagues. The spectrum of shades of perception is wide, this is normal. If you, while struggling with skepticism, still ponder, then we recall a few reference points on which the action will be built. There are always those who do not like surprises and want to get a clear description of the upcoming event. So let us remind you, and again we will tell those interested that the performances of the Nanosoft team cover the following topics:


Ten live demonstrations in three hours with a short break, gifts and surprises, lively sharing atmosphere, content density and novelty. Topics of the first row, the most recent and new from the developer of the Russian CAD platform.


Olga Kutuzova, Development Specialist for Regulatory and Technical Documentation Systems, Nanosoft CJSC

Let's go to the details










And most importantly...

Already at 14:00 you will be completely free and full of energy (and not as usual after conferences).

Already announced schedule nanoCAD SHOW 2018 : Nizhny Novgorod, Perm, Kaliningrad, Krasnodar, Rostov-on-Don, Volgograd, Belgorod, Kursk, Yaroslavl, Almaty, Astana. Do not wait for the places to end, it will happen faster than you think.

# NANOCADSHOW

Source: https://habr.com/ru/post/345132/


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