Avito Product Analytics Meetup - video, photo, slides

Recently, Avito hosted the first Product Analytics Meetup. We talked about NPS in product development, website journey customization based on customer journey maps, cross-product effects, ways to increase conversion, and the construction and evolution of analytical data warehouses. Under the cut - video recordings of speeches, slides from speakers and a link to a photo report.

Analytical storage Avito.ru - from large to very large data. Artem Danilov (Avito)

How to act in conditions of avalanche-like growth of data volume and their complexity? Why does following the restrictions of the sixth normal form (Anchor Modeling) help to quickly expand the storage, effectively scale the load in the MPP DBMS environment and develop in the conditions of microservices? Answers - in the video.

Cross-product effects, or how we evaluated the contribution of "Electric". Ekaterina Loseva (Tutu.ru)

If the product does not bring revenue directly, then how to measure its impact on sales? Which metrics are the most reasonable to use? This was told by analyst Tutu.ru Ekaterina Loseva.

Personalization of the site for the user based on the customer journey map. Alexey Chernobrovov

From the video you will learn about what is a customer journey map (CJM). The main approaches to the automated allocation of patterns of user behavior using machine learning methods will be shown. Alexey Chernobrovov talks about building personalization based on CJM and choosing the right metrics for evaluating product improvements. The report provides a number of clear examples that will help in the study of this topic.

Avito NPS: the voice of users in product development. Danila Lenkov (Avito)

The secret of a successful business and a bright future is the happiness of customers. But measuring it and learning how to improve this level is not an easy task. Worldwide, it is solved through customer surveys. The most successful method of such surveys is called Net Promoter Score, or NPS. The report tells the success-story about the implementation of NPS in all parts of the Avito product and shows how a large flow of user votes helps us make effective decisions and constantly improve.

How to increase conversion with smart sorting of issue. Case Ostrovok.ru. Evgeny Shneiderman, Pavel Mikhailov (Ostrovok.ru)

The report describes the main stages in the development of the sorting logic of hotels, describes the problems and mistakes faced by experts from Ostrovok.ru, as well as the conclusions that were made.

Thanks to everyone who came to the mitap!

See photo report , subscribe to our Timepad . Write in the comments what topics you would like to discuss in such meetings, we will be happy!