Why you have no future without a strategy?
CEO Prisma Alexei Moiseenkov at the Epic Growth Conference conference , which was organized by Mobio and Getloyal with the support of AppsFlyer and myTarget .
The presentation was devoted to an important topic: why does the company have no future without a strategy, and what problems lie in the way of being first?
Full text transcript can be viewed at the link . Or read the short notes below.
Copying can be a very successful strategy, although not as tempting as the title of the pioneer winner. Decide whether it is good or not, but on the Russian grocery market the most common strategy is copying. To the question of why copying has taken root in Russia, CEO Prisma refers to culture and people.
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Problem # 1 - people and culture
In Russia, people are disastrously afraid of risks. They are afraid of losing what they already have, afraid of making a mistake, and being punished for it. Especially the situation is aggravated in the case of failures and packs. It is not surprising, because from the side they start throwing rotten tomatoes and poking a finger at the “losers”.
Problem # 2 - Fear of Losing Reputation
For this reason, people in Russia are skeptical of every kind of innovation, innovation and creativity. After all, it may simply destabilize their current stable position of horoshist.
Problem # 3 - Expertise
For each product, for each innovation, for each step of the company - there should be a strategy and goals. Having a strategy, you will move not just somewhere, but move in the right direction. This is what is missing in Russia.
Case: If Google does Self Driving Car - their goal is to reduce the number of urban car parks, which sometimes occupy up to 50% of the city’s area, and therefore occupy a very expensive real estate area.
What to change?
The main thing is to develop the qualities to constantly try new things, change your feeling, become open to new ideas. To reach a new level - be able to accept changes!
Subscribe to the Epic Growth Channel in the Telegram, and be the first to get to know about top content on product marketing.
The presentation was devoted to an important topic: why does the company have no future without a strategy, and what problems lie in the way of being first?
Full text transcript can be viewed at the link . Or read the short notes below.
Copying can be a very successful strategy, although not as tempting as the title of the pioneer winner. Decide whether it is good or not, but on the Russian grocery market the most common strategy is copying. To the question of why copying has taken root in Russia, CEO Prisma refers to culture and people.
')
Problem # 1 - people and culture
In Russia, people are disastrously afraid of risks. They are afraid of losing what they already have, afraid of making a mistake, and being punished for it. Especially the situation is aggravated in the case of failures and packs. It is not surprising, because from the side they start throwing rotten tomatoes and poking a finger at the “losers”.
Problem # 2 - Fear of Losing Reputation
For this reason, people in Russia are skeptical of every kind of innovation, innovation and creativity. After all, it may simply destabilize their current stable position of horoshist.
Problem # 3 - Expertise
For each product, for each innovation, for each step of the company - there should be a strategy and goals. Having a strategy, you will move not just somewhere, but move in the right direction. This is what is missing in Russia.
Case: If Google does Self Driving Car - their goal is to reduce the number of urban car parks, which sometimes occupy up to 50% of the city’s area, and therefore occupy a very expensive real estate area.
What to change?
The main thing is to develop the qualities to constantly try new things, change your feeling, become open to new ideas. To reach a new level - be able to accept changes!
- Change (s) or dismiss (s).
- Feel the market and adapt.
- Create culture, work with innovators.
- Learn a lot.
- Do it or die! Lesha does.
Subscribe to the Epic Growth Channel in the Telegram, and be the first to get to know about top content on product marketing.
Source: https://habr.com/ru/post/342880/
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