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Newspapers have earned more than TV on video ads.

Employees of Borrell Associates presented a regular report on the realities of online advertising. The document states that the past year was more successful for newspapers than for television: the revenues from placing advertising videos on the websites of Internet publications were almost 2.5 times higher than the profit received for similar services provided by TV sites.

In 2006, video advertising on the Internet brought newspaper workers $ 81 million, while television broadcasters got only $ 32 million, lostremote writes. According to analysts Borrell, by 2012 the share of video in the field of online advertising will be about a third.

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Source: https://habr.com/ru/post/3422/


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