Preparing for release in the App Store. Instructions for beginners and life hacking

Prepared a guide for customers who are engaged in the publication of the application on their own. We talk about pre-release troubles: how to create a developer account, how much time to lay on the design of the DUNS number, what screenshots to prepare for the store.

We must immediately warn: you can save a few weeks and your nerves, if you delegate the publication of the application to the developers. Of course, under proper control. They have more experience in release cases: they will do everything faster, they will correctly fill in all the fields and, most likely, they will not run into a redjack. Do not forget to just change account passwords so that only you have data.

Preparing for publication

On average, the process takes a couple of weeks.
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1. Create an Apple ID (10 minutes)
2. We register a developer account (1 day as a developer \ 19 days as a company, DUNS number is to blame for everything.)
3. We pay the account (2-3 days)
4. Preparing marketing materials (1 day)

1. Create Apple ID

If you already have an Apple ID, go to step 2. If not, create.
Go to the Apple site . Click the Create Your Apple ID button.



The form opens with personal data.



Correctly fill in information about the account owner. Below is an example of a profile.



We answer three mandatory questions in case of loss of a password; without them, do not create an account. It is better to write the data somewhere, so as not to forget the introductory information in a few years.

A filled profile looks like this.



We agree with the privacy policy, we solve the captcha and press the button "Continue". A form appears in which you need to enter a confirmation code. He will come to the mail associated with the account. There are 30 minutes to enter the code. Otherwise you have to start all over again.



Is done. Apple ID is created.

2. We register a developer account

Go to the Apple site . Enter the Apple ID and password that we already have.



We agree with the user agreement. Click the Submit button. We appear on the welcome screen.



Click Join the Apple Developer Program. Go to the next screen.



Our goal is the blue Enroll button in the upper right corner. Push it.



Now there are two ways: to join the program as an individual (individual) or as a legal entity (Company / Government Organization). The cost is the same - $ 99, regardless of the type of developer. The difference is the same - status. In the column "seller" will appear either Ivan Ivanov, or Touch Instinct, LCC. If the application has a piece of intellectual property, it is better to be safe and put on behalf of the company. It will be easier to prepare an evidence base for Apple in the event of a dispute.



As a developer
Select individual and click the button Continue.

The next screen offers to fill in personal information.



We put a daw that agree with the terms of the user agreement. Click the Continue button.

As a company
If you want to register as a company, you are waiting for similar fields and a bit of hell. To get Apple tested, you need to get the organization's DUNS number.

Duns can be obtained free of charge on the official website or bought for 12,240 rubles . The latter is a punishment for those who do not know English. 14 days after receiving the number information will be from Apple. Leave at least 19 business days on hold. Please note that the name of your company on Apple and D & B should be exactly the same.

3. We pay the account

Got to pay! Click the Purchase button.



Fill in the information about the payer. Standard online shopping, nothing out of the ordinary. We had a slight hitch at this stage. The cardholder's last name was different from the account holder's last name — Apple got anxious. The support service asked to send a scan of the passport of the account owner to confirm the identity. It took four more working days. The money was immediately debited from the card, but the payment took another two days.

The final touch in history is a confirmation email that comes in the mail. As soon as the order came, you can upload the application.

4. Preparing marketing materials

Prepare materials in advance so as not to lose time during the release.

1. Application name
Will be displayed in the App Store. Up to 30 characters.

2. Keywords
One or more keywords describing the application. A search in the App Store for keywords gives more accurate results. Separate keywords with commas. Up to 100 characters.

3. Description
The application description will also be used in the application for Apple Watch.
Maximum 4,000 characters.

4. Email support service
In the format support@touchin.ru.

5. Developer Name
It's simple.

6. Category
You need to choose the lesser of the evils.
Business, Newspapers and magazines, Children, Food and Drink, Health & Fitness, Games, Catalogs, Books, Medicine, Music, Navigation, News, Lifestyle, Education, Weather, Shopping, Performance, Travel, Entertainments, Social Networks, Sports, Directories, Utilities, Finance, Photo and video.

7. Version number
The version number of the application.

8. URL ad site
URL with advertising information about the application. Will be displayed in the App Store.

9. Privacy Policy
If the application collects user data, you need a link to the privacy policy.

10. Screenshots
Screenshots must be in JPG or PNG format and RGB color space.
A maximum of five shots for each type of device. There are four device types: iPhone 4, 5, 6, 6plus. Detailed information on graphics requirements is available on the Apple website .

Video about the application - at will. Requirements: M4V, MP4 or MOV format. Not more than 500 MB.

11. Icon
In JPG or PNG format, in the RGB color space and with a resolution of at least 72 dpi. No rounded corners, Apple will do everything. The resolution is 1024 x 1024 pixels.

12. Copyright
The name of the person or organization that owns the unique rights to the application. It is indicated after the year of obtaining the rights (if applicable). For example, “2008 PI Ivanov I.I.” or “Touch Instinct” ..

13. Support URL
The URL for app support. Will be displayed in the App Store.

14. Contact information
An employee of your organization who can be contacted if you have any questions when publishing. Specify the name, mail, phone number of the employee.

15. Notes
Additional information about the application that can help with the verification. Up to 4000 characters.

16. User Agreement
If different from eplovskogo.

17. What's new
Provide information on what's new in this build and what needs to be tested. Up to 3,600 characters.

18. Age limit
If there is.

19. Demo account
Provide a username and password for an account with full access. If Apple cannot log in to the application for verification, it will reject it. If authorization via SMS is provided, be sure to provide a phone number for Apple, to which the company can call and request a confirmation code to enter the application.

20. Description of the application
For beta testing. Should reflect the features and capabilities of the application.
Up to 6,000 characters.

Starting with iOS 11

21. Promotional text
Appears above the description in the App Store. Will be displayed for users of devices with iOS 11 and later. Up to 170 characters.

22. Subtitle
A brief description of the application that will appear under its name in the App Store. Up to 30 characters.

For applications with Apple Watch

23. Icon for the App Store for Apple Watch
For applications built using Xcode 9 and later, the icon must be included in the assembly.

24. Apple Watch Screenshots
Screenshots must be in JPG or PNG format (RGB color space) of 312 x 390 pixels.

Let me remind you what information your user will see. This is what the web version will look like.



And so - mobile.

Release soon

With the preparation finished. The following material will tell you how to publish the app and beat Xcode. On our githaba look for instructions for publishing the application on GooglePlay .