Digital Friday 2017 - sale of online services for businesses
Hi, Habr. More than a year we did not write anything on Habré, but now we decided to resume activity - and tell about our new project =)
A couple of months ago, a rather simple idea came to our mind. Everyone knows the format of "Black Friday" - mass sales of goods offline or online. And we decided to hold the same format, but in b2b-format, for business and entrepreneurs.
This is how Digital Friday 2017 appeared - the first in RuNet (they could not find any analogs) a massive sale of online services for businesses. By the way, it was surprising that this concept turned out to be new for our market - and no one ever conducted such a stand-alone story, although the idea itself clearly lies on the surface.
')
We had big doubts whether we could get the necessary number of services from scratch for such a format so that the action would turn out to be really diverse, and the buyers would have something to choose.
We have already coped with this task - until the end of the services acceptance stage two and a half days are left, and we have already signed more than 80 products in 15 categories for participation in Friday.
The next task is to provide an audience for the sale itself, which will be held on November 17-24.
Initially, we put in the plan 100,000 unique visitors from among business representatives for the 8 days of the campaign. Considering the received budgets at the stage of collecting services, as well as our own (RUWARD, COSSA and other group projects) distribution channels and partner activities, we can hope that we will exceed this indicator as part of the action.
If you represent b2b-service - you can still have time to sign up to participate in our Digital Friday. And if you do not mind buying a good product for your startup / business with a big discount - mark it on the calendar on November 17 - and go to the sale website.
A couple of months ago, a rather simple idea came to our mind. Everyone knows the format of "Black Friday" - mass sales of goods offline or online. And we decided to hold the same format, but in b2b-format, for business and entrepreneurs.
This is how Digital Friday 2017 appeared - the first in RuNet (they could not find any analogs) a massive sale of online services for businesses. By the way, it was surprising that this concept turned out to be new for our market - and no one ever conducted such a stand-alone story, although the idea itself clearly lies on the surface.
')
We had big doubts whether we could get the necessary number of services from scratch for such a format so that the action would turn out to be really diverse, and the buyers would have something to choose.
We have already coped with this task - until the end of the services acceptance stage two and a half days are left, and we have already signed more than 80 products in 15 categories for participation in Friday.
The next task is to provide an audience for the sale itself, which will be held on November 17-24.
Initially, we put in the plan 100,000 unique visitors from among business representatives for the 8 days of the campaign. Considering the received budgets at the stage of collecting services, as well as our own (RUWARD, COSSA and other group projects) distribution channels and partner activities, we can hope that we will exceed this indicator as part of the action.
If you represent b2b-service - you can still have time to sign up to participate in our Digital Friday. And if you do not mind buying a good product for your startup / business with a big discount - mark it on the calendar on November 17 - and go to the sale website.
Source: https://habr.com/ru/post/341474/
All Articles