Interview with Mikhail Trutnev (Ultimate Guitar) about business, team and strategy
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The hero of the program, Mikhail Trutnev, is the executive director of the Ultimate Guitar, the world's most popular service for musicians, with a monthly audience of more than 30 million people. In the paid section App Store USA application UG takes the first place.
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In an interview with CEO Getloyal Alexey Pisarevsky - Mikhail Trutnev told about non-standard approaches to organizing business processes, working with the team and just to life.
In an interview discussed:
Full text transcript can be viewed at the link . Or read short notes under the cut.
Mikhail Trutnev began by telling how the Ultimate Guitar business model developed. The UG website was founded almost 20 years ago; in the first 10 years of its life, it worked on an advertising model. That is, users monetized through advertising. Since 2010, they began to monetize users through premium services and mobile applications. And today, already 70% of revenue is revenue from people who pay Ultimate Guitar service, and not at the expense of advertisers.
Ultimate Guitar as a company is very interesting not only in terms of monetization of music web and mob services, but also in terms of business management.
The three main reasons for the rapid growth of Ultimate Guitar are rituals, that is, business processes, people and team, and leaders.
In the company, everything is saturated with efficiency: every employee is rotated on a multiple of growth. "We, as a team and the people who work for us, are crazy people, and it's ok." To propose ideas, test hypotheses, and run experiments to increase profits is the direct responsibility of the team. In addition, troechniki do not work in the company. It was decided to part with those who are pulling the team back and not contributing to effective growth.
Today, Ultimate Guitar is working on the development of new versions of existing services, as well as the development of new products for guitarists. Launches a new model that allows you to distribute access to all songs and tabs for free. Thanks to this model, the number of users of mobile applications will increase by an order of magnitude. That is, the majority of users who do not download the mobile application now, but use the website or the mobile web, will go into the mobile application, because they will have the same thing for free, but only with better quality.
Also in an interview, Mikhail Trutnev shared his plans to conquer a new market for the UG - the market of notes.
Watch the interview, subscribe to our Habra blog and youtube channel , do not miss the new issues of Mobio Talks!
The hero of the program, Mikhail Trutnev, is the executive director of the Ultimate Guitar, the world's most popular service for musicians, with a monthly audience of more than 30 million people. In the paid section App Store USA application UG takes the first place.
')
In an interview with CEO Getloyal Alexey Pisarevsky - Mikhail Trutnev told about non-standard approaches to organizing business processes, working with the team and just to life.
In an interview discussed:
- Management and Growth at UG;
- Rituals in the team;
- Executives rotated at fold height;
- Self-development and personal effectiveness;
- Marketing and markets;
- Ultimate Guitar's strategy and vision;
- and much more.
Full text transcript can be viewed at the link . Or read short notes under the cut.
Mikhail Trutnev began by telling how the Ultimate Guitar business model developed. The UG website was founded almost 20 years ago; in the first 10 years of its life, it worked on an advertising model. That is, users monetized through advertising. Since 2010, they began to monetize users through premium services and mobile applications. And today, already 70% of revenue is revenue from people who pay Ultimate Guitar service, and not at the expense of advertisers.
Ultimate Guitar as a company is very interesting not only in terms of monetization of music web and mob services, but also in terms of business management.
The three main reasons for the rapid growth of Ultimate Guitar are rituals, that is, business processes, people and team, and leaders.
In the company, everything is saturated with efficiency: every employee is rotated on a multiple of growth. "We, as a team and the people who work for us, are crazy people, and it's ok." To propose ideas, test hypotheses, and run experiments to increase profits is the direct responsibility of the team. In addition, troechniki do not work in the company. It was decided to part with those who are pulling the team back and not contributing to effective growth.
Today, Ultimate Guitar is working on the development of new versions of existing services, as well as the development of new products for guitarists. Launches a new model that allows you to distribute access to all songs and tabs for free. Thanks to this model, the number of users of mobile applications will increase by an order of magnitude. That is, the majority of users who do not download the mobile application now, but use the website or the mobile web, will go into the mobile application, because they will have the same thing for free, but only with better quality.
Also in an interview, Mikhail Trutnev shared his plans to conquer a new market for the UG - the market of notes.
Watch the interview, subscribe to our Habra blog and youtube channel , do not miss the new issues of Mobio Talks!
Source: https://habr.com/ru/post/340500/
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