Header design features
The title in advertisements on Yandex and Google search is, if not the main, then by far the most conspicuous part of the ad. Ideally, the heading should include the words that users use when searching for the necessary information. Ads in contextual advertising increasingly resemble a designer. And the headlines are also not an exception, they add up like puzzles into different pictures.
On the variations of the combination of blocks in the headers of our today's material.
Text ads use two headings. The maximum length of each is 30 characters. Headings are separated by a dash and can be shown in various combinations. It depends on the device from which the potential client searches for content and views the advertisement.
The first option is classic. 2 headers are displayed. This is the easiest and most common ad serving option.
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Option two - modified. Together with two headers, the site address is also displayed at the end of the line.
Option three - advanced. In the ad header displays the domain name of the site, the first and second headers.
Options for displaying headers for mobile devices are very similar to desktop versions. The dash between the headers on this kind of device can be replaced with the “|” sign.
Google AdWords selects a title display based on the length of the title.
There is a similar principle: the possibility of using the second title has recently been added, but it is not always shown. The display of the second heading does not directly depend on the number of characters, as we assumed initially, but on their width.
For example, an ad with two headings and a long text:
If the caps are spelled out in the title of the brand name, the output is the following ad display:
As you can see, the second title is not displayed, the site address is substituted for it.
If we write the same text, but in the title we remove the caps, thereby reducing the width of characters, then two headers are displayed simultaneously. Website address in the title will not be displayed.
Considered options headlines for many will not be a great discovery. But such seemingly trivial little things are the details of a single puzzle, the final picture of which is the expertise of a specialist.
On the variations of the combination of blocks in the headers of our today's material.
Google AdWords Headers
Text ads use two headings. The maximum length of each is 30 characters. Headings are separated by a dash and can be shown in various combinations. It depends on the device from which the potential client searches for content and views the advertisement.
The first option is classic. 2 headers are displayed. This is the easiest and most common ad serving option.
')
Option two - modified. Together with two headers, the site address is also displayed at the end of the line.
Option three - advanced. In the ad header displays the domain name of the site, the first and second headers.
Options for displaying headers for mobile devices are very similar to desktop versions. The dash between the headers on this kind of device can be replaced with the “|” sign.
Google AdWords selects a title display based on the length of the title.
Headers in Yandex.Direct
There is a similar principle: the possibility of using the second title has recently been added, but it is not always shown. The display of the second heading does not directly depend on the number of characters, as we assumed initially, but on their width.
For example, an ad with two headings and a long text:
If the caps are spelled out in the title of the brand name, the output is the following ad display:
As you can see, the second title is not displayed, the site address is substituted for it.
If we write the same text, but in the title we remove the caps, thereby reducing the width of characters, then two headers are displayed simultaneously. Website address in the title will not be displayed.
Considered options headlines for many will not be a great discovery. But such seemingly trivial little things are the details of a single puzzle, the final picture of which is the expertise of a specialist.
Source: https://habr.com/ru/post/340160/
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