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ASO in iOS 11: a pivot table of changes

The purpose of the post is to gather in one place an up-to-date worksheet that will help community members, one way or another connected with mobile search engine optimization (ASO), to quickly respond to changes in the Apple store, preparing for release on September 19.

In connection with the imminent release of iOS 11, a lot of tips, tutorials and pre-hints on search engine optimization of applications appeared in the updated Apple store, but I did not find a clear generalized comparative table. Perhaps community members may benefit from a change analysis:



In this part of the questions should not be. Let's go to the visual part:
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Here you should pay special attention to the mechanics and the order of placement of screenshots in the presence and absence of a video preview.

And the most interesting:



App Store Mechanics Changes:



In addition, the feature scheme has changed completely, but I will not consider it in this post. The scheme of additional localizations has not changed, the “Australian bug” still works.

If you see a discrepancy to the truth in the table, I will be glad to comment.

UPD: Thanks to Alexandra Lomachenko from Splitmetrix \ SearchAds HQ, who not only helped with the work, but also translated this label into English and published it on several resources.

All unlimited organic! ;)

Source: https://habr.com/ru/post/338070/


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