Do you need SMS marketing?

In the age of instant messengers, short text messages (SMS) remain a powerful and effective tool for connecting business with a customer. SMS marketing works fine despite the emergence of numerous competing channels.







The most important advantage of the good old SMS - availability. To receive SMS, the client does not need to install any additional applications on his smartphone (even a smartphone is not needed - a simple phone is enough), there is no need to be within the coverage of the mobile Internet.

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It is not surprising that some business categories use SMS marketing more often than others. We have identified several such categories, and if your business belongs to one of them - make sure that you use all the possibilities of communicating with customers via SMS.

Banks and financial institutions

Here, besides marketing, safety plays an important role. Banks are required to maintain constant communication with customers, once again emphasize that the money is in a safe place. Accordingly, in addition to notifications of transactions and account status, banks send special offers and other interesting information.

Retail

Short text messages are an ideal tool for sending news about discounts and sales on products of interest to a client, as well as personalized offers. In retail, constant communication with customers is also very important, it helps to preserve their loyalty.

Leisure

This area includes entertainment, restaurants and bars. All of them actively send regular messages to the regular guests with new items from the menu or announcements of upcoming events. It turns out a kind of poster that comes by itself - and it works.

Travel and tourism

Traveling in trend, and all sorts of gadgets make them more comfortable. SMS is an excellent channel for communication of airlines with passengers, hotels with guests. For example, in the case of a flight transfer, it is more important for a tourist to find out in advance than to face an unpleasant surprise at the airport.

health and beauty

Beauty salons, hairdressers, other institutions involved in the care of the client's health can communicate with him by sending out offers and announcements. Also, SMS is the best way to confirm registration for a procedure, or to report on a schedule change.



This list of categories of business in which SMS marketing works is not exhausted at all, but if you work in one of these areas, you should seriously think about it.

Do not forget about the most important

SMS marketing can be used in various fields and branches of business. Many are tempted to get customers cheaper, effortlessly. For example, ordering mass mailings - spam on a non-targeted database of people who did not give their consent to receive unnecessary data. The effect of such “marketing” can be just the opposite. You will receive complaints on the social network, angry posts, with the mention of your company, calls to the call center and a negative reputation. You need to professionally, with all its simplicity, SMS-marketing is a jewelery tool, solving not only immediate tasks, but also building long-term customer relationships.