How to automatically pause an Adwords campaign when a site crashes
With current advertising prices, one wants to be confident in efficiency, isn't it? By launching the campaign, it is assumed that neither heat nor cold will stand in its way. But even reliable sites sometimes fail . How to make money at this time did not fly into the pipe? Consider the nuances and the solution from the HostTracker accessibility monitoring service .
Of course, as soon as we learned about the problem, we checked what Google itself can do in this case. Yes, it disables campaigns, or rather ads, when the landing page is not working. But it turned out that there are two “but” seriously affecting the usage scenario:
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Thus, a number of failures and possible “brakes” of the site are ignored by Google, the campaign is on and money is written off. And at the same time, even a short-term failure can paralyze an advertising campaign for several hours and even days, as it is necessary to notice it in time, make a request for renewal and wait for its implementation.
We offer a tool that automatically determines the status of the site (the site is unavailable, the response time is too long, the lack of necessary content on the landing page), stops the campaign through the API if the site is down, and resumes it automatically after its recovery. The setup is very simple: you must specify the data for your AdWords account and confirm access to your account in the Google AdWords interface:
Immediately, I note that while we are talking about beta testing of this function. In the future we plan to make this feature a paid one, but those who sign up for the beta stage will, as always, have nice bonuses.
The reason for developing this function was a request from a client who had hundreds of dollars evaporated overnight in this way. The site worked formally, but the database disappeared and the corresponding content was not displayed. At the same time, the AdWords campaigns worked well and the money was withdrawn for them. After that, he signed up for monitoring, so that in such cases it was possible to wake up at night from SMS and stop this outrage. But besides this, he thought about how not to wake up in such cases at all. Upon request from the client, we implemented it, as well as many other functions. Therefore, we always welcome comments and suggestions.
Do you trust Google?
Of course, as soon as we learned about the problem, we checked what Google itself can do in this case. Yes, it disables campaigns, or rather ads, when the landing page is not working. But it turned out that there are two “but” seriously affecting the usage scenario:
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- The campaign is stopped only in case of certain errors, for example, the site returns an HTTP 403 error code (access denied) or 404 (page not found).
- Campaign recovery after a crash is possible only manually, and only after moderation by Google , which also takes some time.
Thus, a number of failures and possible “brakes” of the site are ignored by Google, the campaign is on and money is written off. And at the same time, even a short-term failure can paralyze an advertising campaign for several hours and even days, as it is necessary to notice it in time, make a request for renewal and wait for its implementation.
What to do?
We offer a tool that automatically determines the status of the site (the site is unavailable, the response time is too long, the lack of necessary content on the landing page), stops the campaign through the API if the site is down, and resumes it automatically after its recovery. The setup is very simple: you must specify the data for your AdWords account and confirm access to your account in the Google AdWords interface:
Immediately, I note that while we are talking about beta testing of this function. In the future we plan to make this feature a paid one, but those who sign up for the beta stage will, as always, have nice bonuses.
How much is peace
The reason for developing this function was a request from a client who had hundreds of dollars evaporated overnight in this way. The site worked formally, but the database disappeared and the corresponding content was not displayed. At the same time, the AdWords campaigns worked well and the money was withdrawn for them. After that, he signed up for monitoring, so that in such cases it was possible to wake up at night from SMS and stop this outrage. But besides this, he thought about how not to wake up in such cases at all. Upon request from the client, we implemented it, as well as many other functions. Therefore, we always welcome comments and suggestions.
Source: https://habr.com/ru/post/336220/
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