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"Google for meaning": startup Node introduced a platform for semantic profiling

Earlier this week, Falon Fatemi (Falon Fatemi), the founder and project manager, spoke about a new investment round. Mark Cuban, a venture capital legend, and a number of foundations (Avalon Ventures, NEA and Canaan Partners) took part in it.

The total investment that Node attracted exceeded $ 16 million.

/ photo by Ryan Van Etten CC
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In 19 years, Falon got a job at Google. At that time, she was the youngest of 3,000 employees (2005). In parallel with this - received higher education.

Jobs in the company was the development of Google business in the markets of Europe, Middle East and Africa. At the same time, Falon was responsible for supporting YouTube’s strategic partners and advising startups. The expected development of the situation is a successful career in a corporation, but this time everything turned out differently.

History Node originates in 2014 with an analytical experiment. It consisted in collecting and studying statistics, reflecting the “performance” of networking. In simple terms, searching for business partners among people whom Falon introduced.

She found out that over 85% of acquaintances resulted in investment transactions, long-term cooperation and multi-million contracts that her colleagues entered into.

This find pushed Falon to work on her own project. Its task is to scale this “story” and search for tools that will help find the most suitable business partners through semantic profiling.

For 2.5 years of work in the "stealth mode" Node "earned" more than $ 100 million for its customers. As examples of collaboration, a startup talks about helping thousands of marketers and business development professionals from companies such as BlueJeans Network, Periscope Data, Pagerduty, and Outreach.io.

At the moment, it is known that Node plans to focus on three main areas of development for its own platform:




Node has already profiled more than a billion entities and plans to use the platform’s capabilities not only in sales, but also in such areas as dating and searching for the most optimal company for employment.

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Source: https://habr.com/ru/post/334206/


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