Google Play and 2K installations per day without cash investment (+ statistics and earnings)

Hello! I decided to share with you the experience of "free PR" on Google Play, namely, ways to achieve 2K installations per day without cash investment. All statistics are attached + income information

At once I will make a reservation, these are my personal observations and assumptions, all statistics are collected from my applications. I do not really understand the intricacies of GP, so I can be wrong.
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The statistics specified in the article are collected from a new application that lives from May 24, 2017

It is worth mentioning that ASO optimization plays a significant role, therefore, initially come up with potentially effective names and descriptions for your applications.

Free promotion on Google Play

To begin with, the first couple of weeks the number of application installations is usually 10 - 50 per day, and as practice shows, this is normal. After 1/2/3 weeks of such a dull move, the installation begins to grow. For example, in my first application, after stagnation in a couple of weeks, the number of installations per day was about 500 - 1000.

To achieve more than 2K downloads on GP, ​​I took the actions described below:

1. Please rate the application

Somewhere I read that the estimates in GP do not affect the growth of application installations, but damn it, we will rely on psychology. More likely, the user will install the application that has the most ratings, and most importantly positive.

I believe that the player needs to be reminded to give a rating, and even give some bonus for it, which will serve as an even greater incentive for a good rating. It is important to present the bonus not as a reward for a good rating, but as an “apology” for interrupted gameplay. Somewhere I heard that in GP you cannot call a player to give a good mark for a reward, maybe I’m wrong. Article on the request to rate


Statistics ratings in the application with a reminder

2. The game must have content for sales.
Tab Traffic Sources → Reports on traffic sources

The more the conversion of the application, the more downloads will provide Google. This is logical, because Google is not profitable to keep non-income applications in the top.


Example: Conversion Rate Indicators

3. Follow optimization tips
Traffic Sources tab → Optimization Tips

Follow the optimization tips, it will help to adapt the application to users from other countries.


GP Tips window

4. Run experiments

Maybe this is a coincidence, and maybe a working tactic that must be adhered to, but the fact remains that as soon as the game starts to gain at least some momentum, it is necessary to run A / B testing with 1 - 2 or more variants. Apparently, Google gives odds to applications with A / B testing, and this is good for us.

Upon the appearance of the first test results, one of the group members threw me a screen in which the application was on the front page in the section “Fresh Releases - Recommended”. Coincidence? I do not think.


3 day test results

Some statistics on income

AdMob ad revenue statistics



Statistics of income from sales in the application



Installation statistics



Thank you for your attention and good luck with the progress of your projects!

PS This is my very first article I have ever written. I apologize if my text hurt someone's eyes.