Jobs-To-Be-Done Framework: Our Experience

Outcome-driven innovation is a framework based on prioritizing a company's development plans based on the tasks for which customers buy these products - Jobs to be done. The framework provides a good methodological description and rationale for the ideas and practices that each product owner, in theory, and so uses or should apply, but usually - intuitively and at a less systemic level.

At Codefest 2017, Arkady Rushkevich, product-manager Wrike , spoke about his own experience of using Jobs to be done and ODI - how and why Wrike started doing this, what advantages and disadvantages we saw, what we achieved.
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We share video and presentation of the report. We hope that it will be interesting for both product hunters with experience and those who are just starting to think how to set priorities and find new points of growth for the product.