How to make a beautiful avatar? New social media marketing

Every year, WebCanape organizes a large Tabtabus festival for IT professionals and entrepreneurs. In 2016, we set a goal to gather 400+ people overnight in tents on the shores of a beautiful lake. The following life hack helped us a lot with this.

What is the essence of the idea?

Do you know what happens when a user of a social network updates an avatar? This event instantly falls into the tapes of friends and has a significant weight in the display priority. The idea is very simple. It is necessary that for the time being the participants of the event (especially speakers or famous guests) would place the branded avatar for your event. The bigger, the better.
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It is necessary to overcome the saturation threshold, to involve more and more people so that they themselves make avatars. If everything is properly organized, at some point it seems that the whole facebook and VKontakte goes to your event :) And here a little automation makes it possible.

We automate service for the people

We have simplified the process by creating a simple tool where anyone can create a script for generating branded avatars for their event and place on the site.

First, the overlays are loaded, then the script code is generated to be inserted into your website. Integrating the service on your website or simply giving customers a direct unique link. After that, any user directly on the website of your event can generate an avatar for himself.

Try using the avatar service >>

• Example of user-generated profile: avatar.web-canape.ru/client?id=5
• PSD example in yadi.sk/d/HoGOG2u-3HDBd7 PSD

Some recommendations based on our experience.

• We recommend giving the user a choice of avatar template options. Let him be involved in this process. The more time he spends generating his avatar, the more likely he is to place it.
• Do not overload avatar graphics. In this case, people just will not post it. With your template avatar should be stylish, and not vice versa. The person should be in the foreground, the graphics - to complement and decorate.
• Ask the designer to make an overlay. It will take an hour of his time.
• Convince the speakers to put the avatar. How to do it? Just ask them about it. It is also important for them to attract the interested public to their performance. A good event is the joint work of speakers and organizers.

If this helps you gather an audience, just tell us about it. Already be nice. All full halls and good events! Oh, and do not forget to visit us at Tabtabus .