Trend May: spinner simulators
For May, in the top 300 free games on Google Play USA, 12 games of spinner simulators unexpectedly flew at once! This can already be called the trend of May, and in our blog of the program " Management of game projects " we decided to look into the situation in more detail. Thanks to Mikhail Pimenov for preparing the material and the Playliner company for the excellent updated selection of the genre composition of games in the American tops of Google Play. With it, it is convenient to track trends.
The original Fidget Spinner broke into the market at the end of 2016 and sharply exploded Google search queries, spreading among US office workers, students and schoolchildren. Today, YouTube is already littered with thousands of videos about funny stunts with this toy, while on the shelves of online stores there are more and more variations and various modifications of spinners of all stripes. Spinners are printed on 3D-printers, manufactured on an industrial scale in China and collected by enthusiasts almost on the knee. There are a great variety of spinners - the usual materials like metal and plastic are used, as well as completely non-standard: wood, bone, tempered glass, bicycle chain and even LEGO! In general, everything that is much bounding imagination of the authors.
')
Easy access and virality. You can buy a spinner from $ 5-7 and up - everything will depend on the design and design of a particular model. Numerous videos from YouTube and social networks also did their job - seeing the ease of use and various tricks with the toy, the consumer finds himself in an impulse buy.
Let's pay attention to the scale of the whole picture from the point of view of the American editions:
With all this, spinners are positioned as anti-stress toys that help develop motor skills and give up bad habits. Such a lightweight alternative, standing in one row with the rosary, Yo-Yo, Power Ball and the desire to click the pen during the check or fill in the regular reporting.
Reddit has already collected a whole table with online stores, lineup and price range.
The more massive a trend becomes a phenomenon, the more spheres it eventually affects. Spinners market of games is also not spared. According to PlayLiner research, spinners are now in the US Free Google Play tops and are an uptrend in May. Fidget spinner neon glow thus appeared on the 12th place. And just from May 1 to May 22, as many as 12 spinner simulators flew into the top 300 US free games on Google Play (they were not in the top before)
According to the AppAnnie analyst collection service, Finger Spinner snatched first place on the App Store in 27 countries, including the United States. In the Russian segment of the App Store, Finger Spinner is ranked 30th in the list of free games.
In terms of dynamic development and growing demand, spinners can become one of the most sought-after products in the “entertaining” toys segment in 2017 not only in the world, but also in Russia. Already, many online stores are opening across the country, offering to purchase spinners of any kind in a wide range of assemblies and prices. The gaming industry also, as we see from statistics, actively supports the trend and more and more new spinner simulators appear on the screens of various devices. How do you like that?
And traditionally we invite you to subscribe to our blog on Habré , where we regularly publish articles on the gaming industry and abstracts from open lectures as part of our educational program. And we also invite you to meet in real life at our events, where you can get new interesting information, make business contacts, collect feedback on your projects from the trade union and of course just spend time with good company.
Upcoming events:
See you!
The original Fidget Spinner broke into the market at the end of 2016 and sharply exploded Google search queries, spreading among US office workers, students and schoolchildren. Today, YouTube is already littered with thousands of videos about funny stunts with this toy, while on the shelves of online stores there are more and more variations and various modifications of spinners of all stripes. Spinners are printed on 3D-printers, manufactured on an industrial scale in China and collected by enthusiasts almost on the knee. There are a great variety of spinners - the usual materials like metal and plastic are used, as well as completely non-standard: wood, bone, tempered glass, bicycle chain and even LEGO! In general, everything that is much bounding imagination of the authors.
')
Why are spinners so popular?
Easy access and virality. You can buy a spinner from $ 5-7 and up - everything will depend on the design and design of a particular model. Numerous videos from YouTube and social networks also did their job - seeing the ease of use and various tricks with the toy, the consumer finds himself in an impulse buy.
Let's pay attention to the scale of the whole picture from the point of view of the American editions:
- According to Buisness Insider , spinners have already begun to ban in hundreds of US schools.
- The New York Times claims that at the beginning of May, 17 out of 20 positions in the category of best-sellers of the Toys & Games section belong to Fidget Spinners
- Forbes, in turn, honored Fidget Spinners with the title of Must-Have Office Toy 2017
With all this, spinners are positioned as anti-stress toys that help develop motor skills and give up bad habits. Such a lightweight alternative, standing in one row with the rosary, Yo-Yo, Power Ball and the desire to click the pen during the check or fill in the regular reporting.
Reddit has already collected a whole table with online stores, lineup and price range.
Transition to virtuality
The more massive a trend becomes a phenomenon, the more spheres it eventually affects. Spinners market of games is also not spared. According to PlayLiner research, spinners are now in the US Free Google Play tops and are an uptrend in May. Fidget spinner neon glow thus appeared on the 12th place. And just from May 1 to May 22, as many as 12 spinner simulators flew into the top 300 US free games on Google Play (they were not in the top before)
According to the AppAnnie analyst collection service, Finger Spinner snatched first place on the App Store in 27 countries, including the United States. In the Russian segment of the App Store, Finger Spinner is ranked 30th in the list of free games.
In terms of dynamic development and growing demand, spinners can become one of the most sought-after products in the “entertaining” toys segment in 2017 not only in the world, but also in Russia. Already, many online stores are opening across the country, offering to purchase spinners of any kind in a wide range of assemblies and prices. The gaming industry also, as we see from statistics, actively supports the trend and more and more new spinner simulators appear on the screens of various devices. How do you like that?
And traditionally we invite you to subscribe to our blog on Habré , where we regularly publish articles on the gaming industry and abstracts from open lectures as part of our educational program. And we also invite you to meet in real life at our events, where you can get new interesting information, make business contacts, collect feedback on your projects from the trade union and of course just spend time with good company.
Upcoming events:
- June 7th Unity Developer Meeting at VSBI
- June 28 is the open day of our educational program.
See you!
Source: https://habr.com/ru/post/329680/
All Articles