Advertising in podcasts will reach $ 400 million by 2011
According to a new report by experts from eMarketer, the volume of sales of contextual advertising placed inside podcasts will grow from $ 80 million in 2006 to $ 400 million by 2011 - Micro Persuasion writes about this.
Experts also note that the number of “smart” contextual advertising (small sound bites or video clips at the beginning of each podcast) will increase due to improved speech recognition algorithms.
True, it will benefit mainly "mainstream" podcasting networks.
Experts also note that the number of “smart” contextual advertising (small sound bites or video clips at the beginning of each podcast) will increase due to improved speech recognition algorithms.
True, it will benefit mainly "mainstream" podcasting networks.
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Source: https://habr.com/ru/post/3291/
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