5 of the "hottest" non-fiction novelties for March-April 2017

The MakeRight editors collected 5 of the most interesting non-fiction releases, published in March-April, which can claim to be the best-selling book of 2017. We recommend that you review and enter into your own listlist.

1. "The Irresistible" by Adam Altera

The book "The Irresistible" (the original title of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked," was not published in Russian) is an impressive study of behavioral psychology and marketing professor Adam Alter about how various media resources are increasingly strong influence on humanity. More and more people spend their time on social networks and for some it becomes a real problem. Why are social networks, such as Instagram and Facebook, so attractive to people, and what explains our general dependence on social networks? All this can be found in the book of Adam Alter.

→ Amazon

2. “Move fast, disrupting things” by Jonathan Taplin

In the book “Move quickly, disrupting the order of things” (the original title is “Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy” was not published in Russian) Jonathan Taplin talks about how several entrepreneurs in the 90s and in the early 2000s, they created three powerful world monopolies - Google, Facebook and Amazon, which now determine the future of music, film, television and news. Taplin tells the stories of the creators of these companies, how they have to put up with the spread of piracy on their sites in order to create a marketing monoculture in which we have to live.

Since 2001, revenues of producers of cinema, music, traditional media have fallen sharply, while at the same time, Google has grown from $ 400 million to $ 75 billion. The redistribution of money and the development of the monopoly of Internet companies poses a huge threat to society and democracy, because all power will be concentrated in a narrow circle of people interested in obtaining huge profits from the use of personal data of their users. In his book, Jonathan Taplin offers several universal recipes that will help develop and build a business in the face of the tremendous growth of the influence of the Internet giants.

→ Amazon

3. “Plan B” by Sheryl Sandberg and Adam Grant

The book "Plan B" (the original title of "Option B: Facing Adversity, Building Resilience, and Finding Joy", was not published in Russian) was written by an amazing duet. Sheryl Sandberg is an American entrepreneur, one of the youngest billionaires in the world, COO and member of the board of directors of Facebook. Adam Grant is an organizational psychologist, professor at the Wharton School of Economics, New York Times columnist and business consultant for giants such as Johnson & Johnson, Google, Pixar. The book was published in online stores on April 24 and has already become a bestseller according to Amazon.

This book combines the personal experience of Cheryl and the research obtained by Adam, which allow people to more easily endure the hardships and failures that arise in the course of life. Even after the most destructive events, you can find a deep meaning and purpose to continue to live. “Plan B” contains a set of techniques and recommendations for overcoming life crises, developing empathy and self-love, building a strong family and creating strong relationships with a partner and work colleagues.

→ Amazon

4. “The Victory of Organizations” by Dave Ulrich and Other Authors

The book “Victory of Organizations” (original title “Victory Through Organization: It’s not published in Russian) is intended primarily for business owners and HR professionals. From this book, you will learn how to make employees grow and succeed while working for your company. In the book there will be a lot of recommendations on how to properly build communications between departments, adjust the work of HR specialists, hire the right people and motivate them for high results.

→ Amazon

5. “The Crisis in Modern Cities” by Richard Florida

In the book “The Crisis in Modern Cities” (the original title is “The New Urban Crisis: Deepening Segregation, and Failing the Middle Class — We're Not Published in Russian), the author scientific data writes that modern cities are in a state of decline and crisis: inaccessible housing, poor ecology, inequality of the population, the disappearance of the middle class and much more. In addition, the reader learns effective recipes that will help revive the decadent cities and ensure the growth and prosperity of the entire population. The book is recommended for reading to anyone who is interested in ecology, sociology, politics, as well as to those who are not indifferent to the environment of their city and want to change it for the better.

→ Amazon

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We talk about the key ideas from the best books of the genre of non-fiction. There are more than 170 bestsellers in our library , including those that have not yet been published in Russian.

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