Biometric authentication technology - a European perspective
According to a study commissioned by Visa, consumers across Europe are interested in how biometric technologies can help them make payments faster and safer. Nearly three-quarters of the respondents (73%) believe that two-factor authentication, in which biometric technologies are used in the payment device, can be a safe way to confirm the identity of the account holder.
Considering various situations when paying for goods and services from home or on the street, more than two thirds of consumers (67%) realize the importance of security technologies to protect their confidential data and about the same number (68%) would like to use biometric technologies as an authentication method when implementing payment. At the same time, online retailers will be able to get the greatest effect from the introduction of these technologies, since about a third of consumers (31%) refused to make online purchases through a browser in connection with security issues when making payments.
The research results also show that the possibility of biometric authentication is valued when paying at the checkout no less than with online transactions. In this case, when paying at the checkout, the main priority is the speed of the payment.
')
New forms of biometric authentication are expected to help balance the security and speed.
All this is reflected in the following conclusions from the Visa study:
A study based on the results of a survey of more than 14,000 consumers from European countries shows that increasing availability and simplicity when working with biometric technologies are important factors contributing to the growth of their popularity.
With the proliferation of mobile payments, one of the most common forms of biometric authentication — because of its ease of use and high security — is fingerprint scanning. Considering the problem solely in terms of the perception of the security of biometric technologies, the majority of respondents believe that fingerprint scanning provides the greatest protection among all biometric technologies (81%), then the iris scan (76%) goes.
When making payments, consumer preferences for various means of biometric authentication were divided as follows:
“The development of biometric identification and verification technologies generates immense optimism in the field of payments, because these tools offer the opportunity to simplify and improve consumer experience,” said Jonathan Vaux, executive director of innovative partnerships at Visa.
The study, at the same time, shows that biometric technologies are increasingly perceived as a reliable authentication tool as people become more familiar with the use of these technologies on their devices.
Considering various situations when paying for goods and services from home or on the street, more than two thirds of consumers (67%) realize the importance of security technologies to protect their confidential data and about the same number (68%) would like to use biometric technologies as an authentication method when implementing payment. At the same time, online retailers will be able to get the greatest effect from the introduction of these technologies, since about a third of consumers (31%) refused to make online purchases through a browser in connection with security issues when making payments.
The research results also show that the possibility of biometric authentication is valued when paying at the checkout no less than with online transactions. In this case, when paying at the checkout, the main priority is the speed of the payment.
')
New forms of biometric authentication are expected to help balance the security and speed.
All this is reflected in the following conclusions from the Visa study:
- 48% of respondents want to use biometric authentication to pay for public transport
- 47% want to use biometric authentication to pay a bill in a bar or in a restaurant
- 46% would like to use it to pay for goods or services on the street - in grocery stores, coffee shops, fast food restaurants, etc.
- 40% want to use it for online shopping
- 39% want to use it to download content.
Factors contributing to the increasing popularity of biometric technology
A study based on the results of a survey of more than 14,000 consumers from European countries shows that increasing availability and simplicity when working with biometric technologies are important factors contributing to the growth of their popularity.
With the proliferation of mobile payments, one of the most common forms of biometric authentication — because of its ease of use and high security — is fingerprint scanning. Considering the problem solely in terms of the perception of the security of biometric technologies, the majority of respondents believe that fingerprint scanning provides the greatest protection among all biometric technologies (81%), then the iris scan (76%) goes.
When making payments, consumer preferences for various means of biometric authentication were divided as follows:
- Fingerprint scanning - 53%
- PIN and biometric technology - 29%
- Scanning the iris - 23%
- Face Recognition - 15%
- Voice recognition - 12%
- Behavioral biometrics - 10%
“The development of biometric identification and verification technologies generates immense optimism in the field of payments, because these tools offer the opportunity to simplify and improve consumer experience,” said Jonathan Vaux, executive director of innovative partnerships at Visa.
The study, at the same time, shows that biometric technologies are increasingly perceived as a reliable authentication tool as people become more familiar with the use of these technologies on their devices.
Source: https://habr.com/ru/post/327762/
All Articles