5 worst domestic design techniques from the 90s
In the nineties, when the first computers became available, everyone could become a designer and make a sign for his stall.
A variety of logos are being sent to the #logomachine_help category, but many still inspire an amateur design from the 90s. We collected the most common problems in the 5 worst tricks, which are best avoided if you don’t carry rubble on a dump truck.
One of the “creative” receptions, which over the years has become similar to a hackneyed joke about checkers, which is told by an elderly taxi driver. Yes, the wheel, cake or orange look like the letter “O”. But this is not such a brilliant find to use without fail. You can without it:
When a designer is scared that a flat rectangle does not work out of the text, he begins to adjust the size of the lines so that they are equal in width. Because of this, each line receives a unique and non-logical rationale font size. Do not be afraid of the natural form of the text:
Few people are interested in fonts. Ask to name the five favorite fonts - most will not. This illegibility leads to the fact that we are surrounded by unreadable, inappropriate and simply vulgar fonts. If you are not a professional, it is better not to try to make the font "more interesting":
I do not know where this love came from to separate everything with a black line, but in most cases a stroke is not needed for the forms.
If the third technique did not help, and the font still looks boring, you can also paint it with a gradient and add a shadow! Use with caution:
These techniques, which are found on the streets and in runet most often. Of course, all of them can be used for the benefit of making a unique and expressive design. But more often they talk about bad taste or an outdated product - beware!
And, as always, good luck in design.
A variety of logos are being sent to the #logomachine_help category, but many still inspire an amateur design from the 90s. We collected the most common problems in the 5 worst tricks, which are best avoided if you don’t carry rubble on a dump truck.
Reception the first, creative: use the full potential of the letter "O"
One of the “creative” receptions, which over the years has become similar to a hackneyed joke about checkers, which is told by an elderly taxi driver. Yes, the wheel, cake or orange look like the letter “O”. But this is not such a brilliant find to use without fail. You can without it:
Reception two, typographical: align the inscriptions in width
When a designer is scared that a flat rectangle does not work out of the text, he begins to adjust the size of the lines so that they are equal in width. Because of this, each line receives a unique and non-logical rationale font size. Do not be afraid of the natural form of the text:
Reception the third, incident: to choose the font more interesting
Few people are interested in fonts. Ask to name the five favorite fonts - most will not. This illegibility leads to the fact that we are surrounded by unreadable, inappropriate and simply vulgar fonts. If you are not a professional, it is better not to try to make the font "more interesting":
Reception fourth, professional: circle
I do not know where this love came from to separate everything with a black line, but in most cases a stroke is not needed for the forms.
Reception fifth, expressive: add effects to the font
If the third technique did not help, and the font still looks boring, you can also paint it with a gradient and add a shadow! Use with caution:
Total
These techniques, which are found on the streets and in runet most often. Of course, all of them can be used for the benefit of making a unique and expressive design. But more often they talk about bad taste or an outdated product - beware!
And, as always, good luck in design.
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Source: https://habr.com/ru/post/327502/
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